Aloe Vera
Vitamins, minerals and amino acids that support healthy follicles and stronger strands.

Includes Four 3 oz jars of Styling Cream: buy 3, get 1 free. Each jar lasts 2 to 3 months, so four cover about a year.
Firm hold without stiffness, grease or flakes
Reworkable all day, soft to the touch
Four jars for the price of three

ALEX RECOMMENDS
"It is extremely creamy, but it gives you amazing hold. I haven't really seen a product that is this creamy, this easy to apply, with this much hold." — Alex Costa, founder
$36.50 away from free shipping
Not completely satisfied? Email customercare@forteseries.com within 60 days of purchase and we will send you a refund or a replacement, whichever you prefer.
Our team will share the return details. Shipping fees are not refunded. Covers Forte hair care bought directly from us; appliances and accessories are not included.
Free shipping on all US orders over $95; $8.95 flat below that.
Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Returns are covered by our 60-day guarantee. See our Return Policy for details.
Your everyday cream, stocked for the year.
Four jars for the price of three, so you never run out mid-month.
Adds control without heaviness, grease or crunch, and keeps hair soft to the touch.
Restyle with your fingers any time. No flakes, no residue.
Biotin, aloe vera and argan oil in a water-based, paraben-free and sulfate-free formula.
BEFORE
AFTER STYLINGA nickel-sized amount locks your look in place with a natural finish, without stiffness or flakes.
Vitamins, minerals and amino acids that support healthy follicles and stronger strands.
Rich in fatty acids to nourish and hydrate dry hair, leaving it soft and less prone to breakage.
Rich in fatty acids and vitamin E to moisturize dry, brittle hair and keep it manageable.
Contains traces of vitamin A to moisturize hair and scalp, leaving hair soft and manageable.
Pomade leaves shine and gel goes stiff. This gives you hold with a natural look.



Alex on why: it's lightweight, easy to apply and great for a classic slick back or side part. Want texture? Emulsify it in your hands and work it through. He finishes his own sea salt spray style with it.
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The questions men ask most before stocking up.
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