Salon-Grade Hair Products
For the Modern-Man
SHOP NOWSalon-Grade Hair Products For the Modern-Man
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45,000+ happy customers
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Formulated For Guys, By Guys
Forte Series products are formulated based on the input of thousands of guys all over the world. Carefully crafted, tested and perfected for your styling needs.
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Natural Based Ingredients
Easy To Restyle & Washout
Formulated in the USA
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You deserve amazing hair, gain confidence with your own first-class grooming routine.
Hi, I'm Alex Costa, the founder of Forte Series.
If you do not know me, I'm a men's fashion & lifestyle influencer with to date 3 million incredible followers. I have promoted many brands but still found that there was something missing in the market that was safe, salon-quality and at a reasonable price.
The big brands in beauty largely ignore the male consumer’s behaviour and needs; the vast number of different options in the market alone can overwhelm the average guy.
I wanted to bring guys a competent line of products that met all of their needs and wants. After years of product development, I created something I was proud to put my name behind.
ABOUT FORTE SERIES
WHAT GUYS ARE SAYING
Let customers speak for us
Hopefully this item comes back into stock soon because it is phenomenal
I seriously LOVEEEE it, I will never use another conditioner ever again
I have become a big fan of the Forte series texture clay - what an amazing product! Super easy to use, needs a minuscule amount of product, does not weigh down my hair, more importantly, does not make it sticky and above all, looks great and stays styled the entire day.
Got 1 more of it and also the moulding paste, which I used today.
I’ve been using this clay since the product first launched. It is the best in the game and has leveled up my hairstyle. I just wished once the product switched over to its new scented version it would have kept the 3.4oz jar.
It has a great smell and you only have to use a small amount.
It leaves my hair feeling soft and hydrated with a great smell.
Only thing I use anymore, my hair has never felt this good!
I bought the pomade for my slick back hair it does the trick for my wavy hair to push it back and smells fantastic compared to the Rocky Mountain pomade I was using previously
Best hair product I’ve ever used. Anything from Forte is amazing, I have thick hair and this makes my hair stay up all day!!
"My hair has never looked or felt better!"
Muris Adrovis
Germany
"Hairstyle compliments all the time now. Thanks so much Alex, love your products!"
Lewis James
United States
"Never going back to another brand, you have a lifetime customer now."
Johannes Reis
Germany
