What Makes Forte Series Different?
Our products are formulated based on the survey feedback of over 15,000 guys in our Level Up Men's Community. Carefully crafted, tested and perfected for your styling needs.SHOP NOW
Natural Based Ingredients
Easy To Restyle & Washout
Formulated in the USA
Shop Forte Best Sellers
It's time to ditch the cheap, toxic, greasy drugstore products.
It's 2022. You deserve amazing hair, gain confidence with your own first-class grooming routine.
Convenient subscription options
45,000+ happy customers
Hi, I'm Alex Costa, the founder of Forte Series.
If you do not know me, I'm a men's fashion & lifestyle influencer with to date 3 million incredible followers. I have promoted many brands but still found that there was something missing in the market that was safe, salon-quality and at a reasonable price.
The big brands in beauty largely ignore the male consumer’s behaviour and needs; the vast number of different options in the market alone can overwhelm the average guy.
I wanted to bring guys a competent line of products that met all of their needs and wants. After years of product development, I created something I was proud to put my name behind.ABOUT FORTE SERIES
WHAT GUYS ARE SAYING
Hydrating Argan Oil | Anti-Frizz - 2.5 Oz
I haven't used any other conditioners that have made my hair as soft that still smells amazing, best conditioner I've ever used
This works better than anything I’ve tried for styling my fine hair. I use this to style my hair and the Forte hairspray to lock it in.
Extreme hold and great smell
Clarifying Shampoo - 8 Oz
I've always struggled with my hair, but after trying many products this texture clay makes all the difference. It's the only product I've tried that lasts all day and usually into the next.
Before I begin, I did end up realizing that I actually got the texture clay, instead of the control clay, however that doesn't matter to me. I'm actually pretty happy that I got the texture clay instead.
Being a person who came from using gels (and many different ones), I was absolutely surprised to see not only how easy it was to apply, but how amazing it smelled! I was absolutely shocked when I realized how great it smells. One small thing I would like to share, and I'm not sure though if this is because I have long hair and maybe I'm not supposed to use the texture clay, but I ended up realizing that I feel like my hair didn't end up staying in the right way that I wanted it to for the whole day (It would stay at first but then just fade off and get messy again), but maybe I'm not doing something right. I dunno. But that's just a little nitpick. Otherwise I absolutely LOVE the Forte Series texture clay. Will 100% buy another one when the time comes.
My hair is still soft after I apply it and you don't see shine since when you apply those drug product gel, it looks like a sculpture with a whole bunch of shine. It has a perfect amount of texture. The best part is it holds up even when it's soft which is crazy.
After using discount drug store products for my whole life, and switching to the forte series in products, my hair has gotten so much softer and healthier. The only mild complaint I have so far about the complete hair system is the clay doesn't seem to have as much hold as I was expecting. It says "strong hold" but for me doesn't hold my hair at all, it just seems to temporarily add texture before my hair goes back to how it naturally grows which is swept from right to left and laying really flat, I haven't been able to get the control clay to hold my hair at all beyond about 10 minutes, it's usually extremely flat.
You really get what you pay for, this is quality product and i will continue buying it just because of how good it is and not to mention healthy.
I don't know what it is with this clay, but it is hands down THE best product for my hair (thick, with semi coarse texture) I've used, providing a flexible hold that lasts all damn day...literally. This is coming from a man whom has used the ENTIRE Blumaan line of products, the famous Pete & Pedro Putty, Forte Series molding paste and more.
The. Best. Point Blank. Period.
I use the forte argan oil daily. It is my favorite product. It smells great and keeps my hair healthy during blow drying. This has to be my favorite product
Complete Hair System
Best shampoo/conditioner combo I've ever used. Shampoo smells great, does a great job fully cleaning the hair, leaving it squeaky clean, gets rid of all product with ease.. then the conditioner finishes it perfectly.. leaving it super smooth but still feeling light. And you don't need to use much of either for full effect. The argan oil is great too.. softens hair nicely and smells fantastic. great job on this line guys!
The texture clay creates a great looking style that holds all day long. It is truly amazing!