Salon-Grade Hair Products For the Modern-Man

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Convenient subscription options

45,000+ happy customers

24/7 support

Formulated For Guys, By Guys

Forte Series products are formulated based on the input of thousands of guys all over the world. Carefully crafted, tested and perfected for your styling needs.

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Natural Based Ingredients

Easy To Restyle & Washout

Formulated in the USA

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You deserve amazing hair, gain confidence with your own first-class grooming routine.

Hydrating Argan Oil
Hydrating Argan Oil
Hydrating Argan Oil
Hydrating Argan Oil
Hydrating Argan Oil
Hydrating Argan Oil
Hydrating Argan Oil

Hydrating Argan Oil

$19.99
Molding Paste
Molding Paste
Molding Paste
Molding Paste
Molding Paste
Molding Paste

Molding Paste

$21.50
Sea Salt Spray
Sea Salt Spray
Sea Salt Spray
Sea Salt Spray
Sea Salt Spray

Sea Salt Spray

$14.50
Texture Clay (Scented)
Texture Clay (Scented)
Texture Clay (Scented)
Texture Clay (Scented)
Texture Clay (Scented)

Texture Clay (Scented)

$21.00

Hi, I'm Alex Costa, the founder of Forte Series.

If you do not know me, I'm a men's fashion & lifestyle influencer with to date 3 million incredible followers. I have promoted many brands but still found that there was something missing in the market that was safe, salon-quality and at a reasonable price.

The big brands in beauty largely ignore the male consumer’s behaviour and needs; the vast number of different options in the market alone can overwhelm the average guy.

I wanted to bring guys a competent line of products that met all of their needs and wants. After years of product development, I created something I was proud to put my name behind.

ABOUT FORTE SERIES

WHAT GUYS ARE SAYING

"My hair has never looked or felt better!"

Muris Adrovis

Germany

"Hairstyle compliments all the time now. Thanks so much Alex, love your products!"

Lewis James

United States

"Never going back to another brand, you have a lifetime customer now."

Johannes Reis

Germany