Salon-Grade Hair Products
For the Modern-Man
SHOP NOWSalon-Grade Hair Products For the Modern-Man
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What Makes Forte Series Different?
Our products are formulated based on the survey feedback of over 15,000 guys in our Level Up Men's Community. Carefully crafted, tested and perfected for your styling needs.
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Natural Based Ingredients
Easy To Restyle & Washout
Formulated in the USA
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It's time to ditch the cheap, toxic, greasy drugstore products.
It's 2021. You deserve amazing hair, gain confidence with your own first-class grooming routine.
Convenient subscription options
45,000+ happy customers
24/7 support
Hi, I'm Alex Costa, the founder of Forte Series.
If you do not know me, I'm a men's fashion & lifestyle influencer with to date 3 million incredible followers. I have promoted many brands but still found that there was something missing in the market that was safe, salon-quality and at a reasonable price.
The big brands in beauty largely ignore the male consumer’s behaviour and needs; the vast number of different options in the market alone can overwhelm the average guy.
I wanted to bring guys a competent line of products that met all of their needs and wants. After years of product development, I created something I was proud to put my name behind.
ABOUT FORTE SERIES
WHAT GUYS ARE SAYING
Let customers speak for us
The Argan oil is amazing it leaves my hair so smooth throughout the day
It works perfect as a pre styler
Im satisfied!
My hair is beginning to feel stronger and softer. Easier to style and feels much more healthy.
Man, it's incredible the texture it has, the hair actually stays where I put it. Amazing product.
It's an incredible oil, smells great and actually feels different on hair when applied before using the blow dryer.
Thickening Spray is like a miracle! I mostly use it as a pre-styler; 3-5 pumps into lightly towel dried clean hair. Work in to roots and lift hair from roots to tips while blow drying. Finish with Texture Clay to style and hold. But this miracle spray works for me in another way too! Start off the same way but instead of blow drying, this makes my hair instantly thicker! So I can skip the blow drying and go right into styling hair after initial sprays are pumped. It offers instant lift and light hold so I don't even use another product afterwards sometimes. Just a couple more sprays to finish and add a little more hold to my hair
I have been purchasing the Forte series texture clay, molding paste, and the hydrating argon oil for almost a year now. I tell you, honestly, Alex Costa’s Forte brand is serious business. I have implemented it into my daily routine and the results, unbelievable! Thank you Alex, and your team, for creating such outstanding products! I have never been happier with my hair. Again, thank you. I will continue purchasing your products and have recommended your brand to many friends and relatives.
This product is a lifesaver. I have a slicked back hairstyle that often falls out of place with just the use of clay. I work outside in the elements and am constantly bending over. The freeze spray allows my hair to stay in place all day and doesn't wash out or wear thin throughout the day. This awesome freeze spray keeps my hair in place on rainy, snowy, and windy days and I never leave the house without sparing some on my hair
Best hair product I've ever tried! And I've tried so many. Except I don't like how they've cut down in size. They used to be a 2.40z/100ml
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