Chrome Clay
$24.60
Own Every First Impression.
Premium hair care & styling products designed to help men achieve barbershop-quality results at home.
Molding Paste
$24.95
Clarifying Shampoo
$21.95
Free US shipping over $95
Subscriptions always ship free.
60-day money back
If it is wrong for your hair, we cover the return.
Ships in 1–2 days
From our US warehouse, tracked.
Made in the USA
Sulfate and paraben free.
Your hair is not everyone’s hair.
Pick the one that sounds like yours. We will show you the three products that work on it.
Thick
Holds product. Holds buildup too. Needs a real cleanse and a strong hold.
Fine
Goes flat by noon. Needs grip at the root, not weight on top.
Curly
Frizz is a moisture problem, not a hold problem. Start with conditioner.
Straight
Slips out of every style. Needs texture before hold.
Three products. One result.
One product cleans your hair. Three products make it do what you want.
Pick a level and we will send the whole thing.
What most guys buy
Shop all 63
Best SellerStyle · 2.5 oz
Chrome Clay
Designed for medium to thick hair, it offers the perfect balance of strength and flow.
Best SellerWash · 8 oz
Clarifying Shampoo
A deep cleanse that strips clay, wax and pomade without stripping your scalp.
Best SellerStyle · 2.5 oz
Molding Paste
Flexible hold with an easy washout, for styles you want to reshape through the day.
Best SellerWash · 8 oz
Hydrating Conditioner
Puts moisture back so thick hair stays soft, manageable and easy to style.
Wash. Prep. Style.
Three steps, about ninety seconds. This is the part nobody taught you.
01
Strip the buildup
Clarifying shampoo twice a week, conditioner every time.
Product will not hold on dirty hair — it slides.
Clarifying shampoo twice a week, conditioner every time.Product will not hold on dirty hair — it slides.
02
Build the grip
Sea salt or thickening spray on damp hair. This is what gives the clay something to hold on to.
Sea salt or thickening spray on damp hair. This is what gives the clay something to hold on to.
03
Set it
Pea-sized amount, warm it in your palms, back to front.
Reworkable all day.
Pea-sized amount, warm it in your palms, back to front.Reworkable all day.
TUTORIALS
See it done. Then do it yourself.
Short, product-by-product tutorials from Alex. Pick what you bought, watch the routine once, and get the same result at home.
5
Products covered
3
Steps per routine
Free
No sign-up needed
FROM ALEX
I spent ten years telling men what to buy. Then I got tired of the answer.
Every product I recommended was either drugstore filler or salon pricing with a drugstore formula behind it. So we made the thing I actually wanted to hand people. Same three products I use on camera. No mystery, no ceremony.
Alex Costa — 7.7M across YouTube and Instagram, founder of Forte Series
Against what is on the shelf now
Built for one hair type
Holds past noon
Reworkable without flaking
Price per use
Told how to use it
Money back if it is wrong
FORTE SERIES
Yes — 6 types
Yes
Yes
$0.30
Yes — on camera
60 days
Drugstore
No
No
No
$0.12
No
No
Salon brand
Sometimes
Yes
Varies
$0.85
No
No
2,636 VERIFIED REVIEWS
4.6 AVERAGE
Filter by hair like yours
Fantastic
I have used the same hair shampoo for almost ten years. Last month I bought the Forte Essential Duo and really love both.
Larry Chester
Forever product, absolutely love it!!!
Salman
This is the best clay for hold and texture. You have to melt the clay using a hair dryer and then grab some then boom. It has the strongest holds. It lasts all day and can combat the wind. My friends always me how my hair stays the same the whole day and I tell them about this clay. 10/10 recommend 👌
Krzystof
I love the company and how serious they are on getting the orders shipped out.
Nathan
Exactly as advertised
Works extremely well detangling my fine hair
Gabriel Norwood
Weightless Volume Kit – 90 days
John Collins
Good
Ryan
Works!
This is by the far the best hair product that I used and gives plenty of texture and hold. I tried so many products too.
Edward Canto
This texture clay is really good! It has a strong hold while still giving my hair great texture and volume. It smells really good too, and it’s easy to work into my hair. Definitely recommend it if you want good hold and a textured look.
Jesus
FINALLY a product that is strong enough to style thin hair with a hold that lasts the entire day
adam
Great product for straight hair
Beth Nichols
Exceptional quality & control
The care and thought of the packaging aligns with the product inside.
Using the chrome clay has felt like a professional experience. Trouble free application, easy to work with and style, exceptional hold.
Dipakkumar Patel
Chrome Clay - Strong Hold & Matte Finish 2.5 Oz
Robert Timofte
Really works!
I have thin hair, and the Forte volumizing mousse really gives it a lift. Very satisfied.
Steven Levine
Wonderful product for thinning or fine hair
I have used Fortn e for a while now and I c@n say, without hesitation, that I fully recommend this product. It really gives my hair that sharp, youthful look I had lost. Wonderful product!
DOUGLAS HAMMETT-LAIR
Same guy, same day, ninety seconds apart
Example results by hair type. Yours will vary.
Before
AfterTHICK HAIR
Clarifying Shampoo → Chrome Clay
Before
AfterFINE HAIR
Thickening Spray → Texture Powder
Before
AfterCURLY HAIR
Hydrating Conditioner → Argan Oil
Make an informed purchase
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Free US shipping over $95Subscriptions always ship free.
60-day money backIf it is wrong for your hair, we cover the return.
Ships in 1–2 daysFrom our US warehouse, tracked.
Made in the USASulfate and paraben free.
15% OFF YOUR FIRST ORDER
Tell us your hair type. We will send the routine.
One email a week from Alex — what to use, when, and why. Unsubscribe whenever.
