Convenient subscription options
45,000+ happy customers
Natural Based Ingredients
Easy To Restyle & Washout
Formulated in the USA
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You deserve amazing hair, gain confidence with your own first-class grooming routine.
Hi, I'm Alex Costa, the founder of Forte Series.
If you do not know me, I'm a men's fashion & lifestyle influencer with to date 3 million incredible followers. I have promoted many brands but still found that there was something missing in the market that was safe, salon-quality and at a reasonable price.
The big brands in beauty largely ignore the male consumer’s behaviour and needs; the vast number of different options in the market alone can overwhelm the average guy.
I wanted to bring guys a competent line of products that met all of their needs and wants. After years of product development, I created something I was proud to put my name behind.ABOUT FORTE SERIES
WHAT GUYS ARE SAYING
"My hair has never looked or felt better!"
"Hairstyle compliments all the time now. Thanks so much Alex, love your products!"
"Never going back to another brand, you have a lifetime customer now."