MATTE · TEXTURE
Kaolin Clay
Absorbs excess oil at the root and leaves a true matte finish — the reason the hold reads as texture, not product.
BEST SELLER · FINE TO THICK HAIR
Hydrating Conditioner - Strengthen & Revive Damaged Hair - 8 Oz
2.5 oz · Strong hold, matte finish, washes out in one shower
ALEX RECOMMENDS
“The Forte Chrome Clay doesn’t miss either way — formal, casual, or edgy. Just apply a dime size amount to your hair and style it to match your personality.” — Alex Costa, founder
Includes One 2.5 oz jar of Chrome Clay. A nickel-sized amount covers most styles, so a jar lasts most men 2-3 months.
Strong hold without the crunch — shapes hair, never stiffens it
Scoops soft, warms up fast — no digging, no tugging at your hair
Rinses clean in one wash — no build-up, no second shampoo
$77.44 away from free shipping
$17.56FREE SHIPPING AT $95
1. Start with clean, towel-dried hair.
2. Scoop a nickel-sized amount and rub between your palms to warm it up.
3. Work through from back to front, then shape with your fingers.
4. Give it a minute to settle, then add a little more for a firmer hold.
One 2.5 oz jar of Chrome Clay — Strong Hold & Matte Finish. A nickel-sized amount is enough for most styles, so a jar lasts most men several months of daily use.
Water/Aqua/Eau, Kaolin Clay, Rice Bran Oil, Rice Bran Wax, Hydrogenated Castor Oil, PEG-40 Hydrogenated Castor Oil, Microcrystalline Wax, Ricinus Communis Seed Oil, C12-15 Alkyl Benzoate, VP/VA Copolymer, PEG-100 Stearate, Polysorbate 80, Kaolinite, Phenoxyethanol, Tocopheryl Acetate, Fragrance, Biotin, Hydrolyzed Quinoa Protein, Aloe Barbadensis Extract.
Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.
No return shipping to pay, and no need to send anything back.
Free shipping on all US orders over $95; $8.95 flat below that. Subscriptions always ship free.
Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.
BEFORE
AFTER STYLINGFlat and shapeless, to textured and holding
Kaolin clay absorbs the oil that weighs hair down while rice bran wax gives it something to hold on to. One scoop, worked through from the back, is the whole job.
WHY IT WORKS
4 reasons you'll love the Chrome Clay
The clay Forte built to fix the two things people complained about most in the original.
1
Strong hold that still moves
Holds all day without the stiff, crunchy cast. Run your hands through it and it falls back into place.
2
The clay that actually washes out
A water base and rice bran wax mean it rinses clean in a single wash. No residue, no build-up on day two.
3
Soft enough to scoop, strong enough to hold
Buttery straight out of the jar. Warms up in seconds and spreads without pulling at your hair.
4
Holds through heat, sweat and wind
Customers styling through desert summers and coastal wind report the same thing: it doesn't slide or fall out.
IT'S WHAT'S INSIDE THAT COUNTS
The pure, active ingredients your hair needs
SOFT SCOOP · CLEAN RINSE
Rice Bran Oil & Wax
A softer wax than the beeswax most clays lean on. Keeps the formula pliable in the jar and lets it rinse out in one wash.
STRENGTH · NO DRY-OUT
Hydrolyzed Quinoa Protein
Binds to the hair shaft to reinforce it, so a high-hold clay doesn't leave hair brittle or stripped.
HAIR & SCALP
Biotin & Aloe Vera
Supports the hair you're styling, not just the style — with aloe to keep the scalp comfortable through a full day of wear.
Forte vs. ordinary hair clay
High hold usually costs you a clean rinse and an easy scoop. It shouldn't.
Strong, all-day hold
Rinses out in one wash
Soft enough to scoop from the jar
No stiff, crunchy cast
CHROME CLAY
ORDINARY CLAY
WHERE IT FITS
Your routine, in order
STEP 1Clarifying Shampoo
STEP 2Hydrating Conditioner
STEP 3Chrome Clay
HOW TO USE
Three steps, every morning
- 1Start with clean, towel-dried hair.
- 2Scoop a nickel-sized amount and warm it between your palms.
- 3Work through from back to front, then shape with your fingers. Add more for a firmer hold.
FROM ALEX
Most clays make you choose between hold and getting it out.
Why high-hold clays go brittle, what changed in the Chrome formula, and how to work it through thick hair without tugging.
Alex CostaFounder · 7.7M followers across YouTube and Instagram
REAL PEOPLE, REAL HAIR
Don't take our word for it
A verified customer, and three looks styled with it — swipe through.
Customer reviews
4.84
out of 5 · based on 73 reviews
5
4
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Customers say
CUSTOMER PHOTOS
Trever L.
Verified Buyer
06/28/2026
Verified Buyer
06/28/2026
Devin Leonard
Verified Buyer
06/28/2026
Verified Buyer
06/28/2026
Efren
Verified Buyer
06/28/2026
Verified Buyer
06/28/2026
S
Hair Type: Curly Hair
Age: 35-44 years
Excellent product with great results… Very high quality and wouldn’t use anything else now…
J
Keeps my hair hydrated, clean, and easier to comb
J
Hair Type: Thick Hair
Age: 35-44 years
Smells great. Leaves my hair soft and ready to style!
M
Hair Type: Thick Hair
Age: 18-24 years
This conditioner is really nice. Smells great and leaves my hair feeling really smooth and hydrated after. The only negative I have towards it is the bottle and you have to really squeeze it to get some out because it’s really thick. Other than that it’s amazing
Ask us anything
The questions men ask most before switching clays.
Yes. Chrome Clay is lighter than the Extreme Hold Texture Clay, so it holds a style without dragging finer hair flat. Reviewers with fine, straight hair and crew cuts report all-day hold using less than a nickel-sized amount — start small and build up.
In one wash. The formula is water-based and uses rice bran wax rather than a heavy beeswax, so it lifts out with a normal shampoo instead of surviving the shower and building up over the week.
Same matte finish, easier to live with. Chrome Clay scoops soft straight from the jar, spreads without tugging, and rinses out in a single wash. The Extreme Hold Texture Clay still edges it on raw hold, so pick that one if maximum grip matters more than easy application.
It shouldn't. Warm it fully between your palms until it turns translucent before it touches your hair — clay applied cold and undistributed is the usual cause of any visible residue.
Most men get several months out of a jar. A nickel-sized amount covers a full style, and reviewers consistently note using less than they expected compared with lighter-hold products.
Whenever you like, from your account. Skip a delivery, change the frequency or cancel outright in a couple of clicks — no emails, no phone calls.
PAIRS WELL WITH
What customers use it with
Chrome Clay — 2.5 oz