MATTE · TEXTURE
Kaolin Clay
Absorbs excess oil at the root and leaves a true matte finish, so the hold reads as texture, not product.
FOR MEDIUM TO THICK HAIR · STRONG HOLD
Chrome Clay - Barber Partner (In-store pickup only)
2.5 oz · Strong hold, matte finish, washes out in one shower
Includes One 2.5 oz jar of Chrome Clay. A nickel-sized amount covers most styles, so a jar lasts most men 2-3 months. In-store pickup only, at Forte barber partner shops.
Strong hold without the crunch
Scoops soft and warms up fast
Rinses clean in one wash, no build-up
ALEX RECOMMENDS
"The Forte Chrome Clay doesn't miss either way: formal, casual, or edgy. Just apply a dime size amount to your hair and style it to match your personality." — Alex Costa, founder
$68.05 away from free shipping
$26.95FREE SHIPPING AT $95
Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.
No return shipping to pay, and no need to send anything back.
Free shipping on all US orders over $95; $8.95 flat below that.
Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.
WHY IT WORKS
4 reasons you'll love the Chrome Clay
The clay Forte built to fix the two things people complained about most in the original.
1
Strong hold that still moves
Holds all day without the stiff, crunchy cast. Run your hands through it and it falls back into place.
2
The clay that actually washes out
A water base and rice bran wax mean it rinses clean in a single wash. No residue, no build-up on day two.
3
Soft enough to scoop, strong enough to hold
Buttery straight out of the jar. Warms up in seconds and spreads without pulling at your hair.
4
Holds through heat, sweat and wind
Customers styling through desert summers and coastal wind report the same thing: it doesn't slide or fall out.
BEFORE
AFTER CHROME CLAYFlat and shapeless, to textured and holding
Alex Costa, Forte's founder, after his first haircut of 2026: Chrome Clay worked through from the back, nothing else. Kaolin clay absorbs the oil that weighs hair down while rice bran wax gives it something to hold on to.
IT'S WHAT'S INSIDE THAT COUNTS
The pure, active ingredients your hair needs
SOFT SCOOP · CLEAN RINSE
Rice Bran Oil & Wax
A softer wax than the beeswax most clays lean on. Keeps the formula pliable in the jar and lets it rinse out in one wash.
STRENGTH · NO DRY-OUT
Hydrolyzed Quinoa Protein
Binds to the hair shaft to reinforce it, so a high-hold clay doesn't leave hair brittle or stripped.
HAIR & SCALP
Biotin & Aloe Vera
Supports the hair you're styling, not just the style, with aloe to keep the scalp comfortable through a full day of wear.
Forte vs. ordinary hair clay
High hold usually costs you a clean rinse and an easy scoop. It shouldn't.
Strong, all-day hold
Rinses out in one wash
Soft enough to scoop from the jar
No stiff, crunchy cast
CHROME CLAY
ORDINARY CLAY
WHERE IT FITS
Your routine, in order
STEP 1
Clarifying Shampoo
STEP 2
Hydrating Conditioner
STEP 3
Chrome Clay
HOW TO USE
Three steps, every morning
- 1Start with clean, towel-dried hair.
- 2Scoop a nickel-sized amount and warm it between your palms.
- 3Work through from back to front, then shape with your fingers. Add more for a firmer hold.
FROM ALEX
Most clays make you choose between hold and getting it out.
Why high-hold clays go brittle, what changed in the Chrome formula, and how to work it through thick hair without tugging.
Alex CostaFounder · 6M+ followers across YouTube and Instagram
Customer reviews
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Ask us anything
The questions men ask most before switching clays.
PAIRS WELL WITH
What customers use it with
Chrome Clay · Barber Partner
