Chrome Clay - Strong Hold & Matte Finish 2.5 Oz - Forte Series

4.5 (100 reviews) | 2,693 reviews brand-wide

Chrome Clay - Strong Hold & Matte Finish 2.5 Oz

Includes One 2.5 oz jar of Chrome Clay. A nickel-sized amount covers most styles, so a jar lasts most men 2-3 months.

Strong hold without the crunch

Scoops soft and warms up fast

Rinses clean in one wash, no build-up

Choose your bundle

Single 1 jar $26.95 $26.95 / jar Most popular 2 jars +1 free $53.90 $17.97 / jar Best value 3 jars +2 free $80.85 $16.17 / jar

Buy 2, Get 1 Free: 3 jars You save $26.95 ~~$80.85~~ $53.90

ALEX RECOMMENDS

"The Forte Chrome Clay doesn't miss either way: formal, casual, or edgy. Just apply a dime size amount to your hair and style it to match your personality." — Alex Costa, founder

$41.10 away from free shipping

$53.90FREE SHIPPING AT $95

1. Start with clean, towel-dried hair. 2. Scoop a nickel-sized amount and rub between your palms to warm it up. 3. Work through from back to front, then shape with your fingers. 4. Give it a minute to settle, then add a little more for a firmer hold.

One 2.5 oz jar of Chrome Clay, Strong Hold & Matte Finish. A nickel-sized amount is enough for most styles, so a jar lasts most men several months of daily use.

Water/Aqua/Eau, Kaolin Clay, Rice Bran Oil, Rice Bran Wax, Hydrogenated Castor Oil, PEG-40 Hydrogenated Castor Oil, Microcrystalline Wax, Ricinus Communis Seed Oil, C12-15 Alkyl Benzoate, VP/VA Copolymer, PEG-100 Stearate, Polysorbate 80, Kaolinite, Phenoxyethanol, Tocopheryl Acetate, Fragrance, Biotin, Hydrolyzed Quinoa Protein, Aloe Barbadensis Extract.

Not completely satisfied? Email customercare@forteseries.com within 60 days of purchase and we will send you a refund or a replacement, whichever you prefer.

Our team will share the return details. Shipping fees are not refunded. Covers Forte hair care bought directly from us; appliances and accessories are not included.

Free shipping on all US orders over $95; $8.95 flat below that.

Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Returns are covered by our 60-day guarantee. See our Return Policy for details.

Made in the USA

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WHY IT WORKS

4 reasons you'll love the Chrome Clay

The clay Forte built to fix the two things people complained about most in the original.

1

Strong hold that still moves

Holds all day without the stiff, crunchy cast. Run your hands through it and it falls back into place.

2

The clay that actually washes out

A water base and rice bran wax mean it rinses clean in a single wash. No residue, no build-up on day two.

3

Soft enough to scoop, strong enough to hold

Buttery straight out of the jar. Warms up in seconds and spreads without pulling at your hair.

4

Holds through heat, sweat and wind

Customers styling through desert summers and coastal wind report the same thing: it doesn't slide or fall out.

BEFORE

AFTER STYLING

Flat and shapeless, to textured and holding

Alex Costa, Forte's founder, after his first haircut of 2026: Chrome Clay worked through from the back, nothing else. Kaolin clay absorbs the oil that weighs hair down while rice bran wax gives it something to hold on to.

IT'S WHAT'S INSIDE THAT COUNTS

The pure, active ingredients your hair needs

MATTE · TEXTURE

Kaolin Clay

Absorbs excess oil at the root and leaves a true matte finish, so the hold reads as texture, not product.

SOFT SCOOP · CLEAN RINSE

Rice Bran Oil & Wax

A softer wax than the beeswax most clays lean on. Keeps the formula pliable in the jar and lets it rinse out in one wash.

STRENGTH · NO DRY-OUT

Hydrolyzed Quinoa Protein

Binds to the hair shaft to reinforce it, so a high-hold clay doesn't leave hair brittle or stripped.

HAIR & SCALP

Biotin & Aloe Vera

Supports the hair you're styling, not just the style, with aloe to keep the scalp comfortable through a full day of wear.

Forte vs. ordinary hair clay

High hold usually costs you a clean rinse and an easy scoop. It shouldn't.

Strong, all-day hold

Rinses out in one wash

Soft enough to scoop from the jar

No stiff, crunchy cast

CHROME CLAY

ORDINARY CLAY

WHERE IT FITS

Your routine, in order

STEP 1 Clarifying Shampoo

You are here

STEP 2 Hydrating Conditioner

You are here

STEP 3 Chrome Clay

You are here

HOW TO USE

Three steps, every morning

1Start with clean, towel-dried hair.
2Scoop a nickel-sized amount and warm it between your palms.
3Work through from back to front, then shape with your fingers. Add more for a firmer hold.

FROM ALEX

Most clays make you choose between hold and getting it out.

Why high-hold clays go brittle, what changed in the Chrome formula, and how to work it through thick hair without tugging.

Alex CostaFounder · 6M+ followers across YouTube and Instagram

Customer reviews

4.5

out of 5 · based on 100 reviews

5

55

4

8

3

5

2

1

3

Customers say

CUSTOMER PHOTOS

Trever L.

Verified Buyer 06/28/2026

Cream-like Clay that delivers

Fantastic performance from the Forte series again. This clay is notably smoother to scoop and apply than the OG texture clay, but still offers great texture, matte finish and a high hold. It lasts at least 8 hours on a single scoop.

Devin Leonard

Verified Buyer 06/28/2026

Awesome product

My hair type is essentially fine and straight. I have a crew cut at the moment. The Chrome Clay actually works extremely well. It holds my style in place pretty much all day. I don't use a lot of it. I am in Albuquerque NM, so it is really hot — the product is working well and not really being affected by the heat.

Efren

Verified Buyer 06/28/2026

Excellent clay

Feels super buttery, not hard like the texture clay. Not super difficult to remove with water, unlike the texture clay. Excellent hold all day.

Ask us anything

The questions men ask most before switching clays.

Will it work on fine or thinning hair?

Yes. Chrome Clay is lighter than the Extreme Hold Texture Clay, so it holds a style without dragging finer hair flat. Reviewers with fine, straight hair and crew cuts report all-day hold using less than a nickel-sized amount. Start small and build up.

Does it actually wash out?

In one wash. The formula is water-based and uses rice bran wax rather than a heavy beeswax, so it lifts out with a normal shampoo instead of surviving the shower and building up over the week.

How is this different from the Texture Clay?

Same matte finish, easier to live with. Chrome Clay scoops soft straight from the jar, spreads without tugging and rinses out in a single wash. The Extreme Hold Texture Clay still edges it on raw hold, so pick that one if maximum grip matters more than easy application.

Will it flake or leave a white cast?

It shouldn't. Warm it fully between your palms until it turns translucent before it touches your hair. Clay applied cold and undistributed is the usual cause of any visible residue.

How do I pause or cancel my subscription?

Whenever you like, from your account page. Skip a delivery, change the frequency or cancel outright in a couple of clicks, with no emails and no phone calls. Subscribe & Save takes 20% off and delivers every 3 months.

What if it doesn't work for my hair?

Use it for a full 60 days. If your hair doesn't hold a style better, email customercare@forteseries.com and we'll send you a refund or a replacement, whichever you prefer.

PAIRS WELL WITH

What customers use it with

Sea Salt Spray

Pre-styler · $21.95

Texture Clay

Step 3 · $24.95

Hydrating Conditioner

Step 2 · $21.95

Extreme Control Kit

90 days · $43.90

Chrome Clay

3 jars · $53.90

Chrome Clay - Strong Hold & Matte Finish 2.5 Oz

4 reasons you'll love the Chrome Clay

Strong hold that still moves

The clay that actually washes out

Soft enough to scoop, strong enough to hold

Holds through heat, sweat and wind

Flat and shapeless, to textured and holding

The pure, active ingredients your hair needs

Kaolin Clay

Rice Bran Oil & Wax

Hydrolyzed Quinoa Protein

Biotin & Aloe Vera

Forte vs. ordinary hair clay

CHROME CLAY

ORDINARY CLAY

Your routine, in order

Three steps, every morning

Most clays make you choose between hold and getting it out.

Customer reviews

Customers say

CUSTOMER PHOTOS

Cream-like Clay that delivers

Awesome product

Excellent clay

Customer Reviews

Ask us anything

What customers use it with

Sea Salt Spray

Texture Clay

Hydrating Conditioner

Extreme Control Kit

START HERE