As seen in








FEATURED PRODUCTS
SECURE CHECK OUT
MONEY BACK GUARANTEE
MADE IN U.S.A.
EASY RETURN AND EXCHANGE
IF YOU HAVEN'T DISCOVERED THE RIGHT GROOMING ROUTINE YET...
YOU HAVE UNTAPPED POTENTIAL
FORTE SERIES IS HERE TO HELP YOU UNCOVER IT

Get To Know Our Founder's Vision
HEY! I'M ALEX COSTA
As men, we often grow up without learning the right grooming routine, finding the right hairstyle for our face shape, or how to put our best features forward.
We miss out on countless opportunities to look good and feel our best. A simple improvement to our hairstyle can be the small change that makes the BIG difference

SHOP BY HAIR TYPE
Let customers speak for us
from 1878 reviewsNice perfume, musky / woody. I've been complimented on the uniqueness of the smell.

My hair looks amazing, it gave me really cool texture and the packaging is awesome

I originally used this when it was released about 5 years ago, so have been a Forte user/fan since the beginning.
To satisfy my curiosity, I tried a lot of other hair products out there for comparison - P&P K.Murphy, the list goes on.
In my opinion and experience ( I spent a lot of $ on different products) this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time ( even working in a HOT warehouse ( 35 Degrees Celsius some days, my hair still stays in place!)
Yes, it is a heavy clay, but you have to emulsify! That is key! Generally most types of " adhesives" are heat activated.
Even though I have fine hair, this product suits me. I use in combination with the Hydrating Argan Oil and Sea Salt Spray ( and sometimes the Hair Thickening Spray)
BUY IT, you won't regret it.

I’m not gonna lie, I am picky with my products. I dislike the heavy products that take forever to wash off and this one right… let me tell you something. It’s the best in the market. Not only because of the whole, the price tag, the longevity of it, and the after look, but also the customer service in general. I would have Lisa just this product

Styling Cream - Firm Hold, Thickening & Nourishing - 3 Oz | Forte Series

I ordered because I was bored of the standard stuff from the local store and wanted to treat myself. The shampoo makes your hair feel refreshed and the conditioner has an amazing scent that leaves it extremly soft. I ordered from the UK so Now as soon as the bottle hits the half way emty another order will be placed

Always wanted to get my hands on this , first time I saw Alex showing it off , and I must say it's worth it 👌

My hair looks amazing. Everybody tells me that. And with the vinted brush. It may not be the last time I order... We will see. Alex Costa you are the man

Pomade is awesome. Argan oil always feels as a refresher after a shower to smooth out the hair 💪🏻

Some of the best products I've used. Glad I purchased it

I will give this texture powder a 10/10 it’s amazing, definitely worth it. Again thank you so much for this amazing product. We love products like this.

I love it.

Got lots of compliments thanks to my new elevated hair style. Cant wait to try new styles that were made now posible with these products

Makes my hair feel nice. Will have to see how it goes over time. Only had it a few days.

This is a great scent for everyday wear. On the job at school or even at the gym.

