Pomade - Medium Hold, Natural Finish & Water-Based - 3 Oz - Forte Series

Pomade - Barber Partner (In-store pickup only) - Forte Series

Pomade - Medium Hold, Natural Finish & Water-Based - 3 Oz | Forte Series - Forte Series

FOR MEDIUM TO THICK HAIR · MEDIUM HOLD

Pomade - Medium Hold, Natural Finish & Water-Based - 3 Oz

3 oz · Medium hold, natural finish, water-based for an easy rinse

4.48 (86 reviews) | 2,645 reviews brand-wide

Includes One 3 oz (85 g) jar of Pomade. Lasts 3 to 4 months of everyday use, depending on hair length and type.

Classic clean-cut hold without the greasy shine

Firm but pliable, so you can restyle through the day

Water-based with biotin and provitamin B5, rinses out clean

Subscribe & Save 20% — never run outDelivered every 3 months · pause or cancel anytimeWorks out to $6.65 / month $19.96$24.95

One-time Order $24.95

ALEX RECOMMENDS

"If you want the perfect slicked back look, the products you use will make all the difference. That's why today we're using the Forte Series Pomade." — Alex Costa, founder

$75.04 away from free shipping

$19.96FREE SHIPPING AT $95

1. Scoop out a nickel-sized amount. 2. For a slicked-back or wet look, comb it evenly through towel-dried hair and set the style. 3. For a textured look on dry hair, warm a small amount between your fingertips, then rake through to define texture, smooth dry ends and tame flyaways. For extra volume, sculpt with a brush or your fingers while blow-drying.

One 3 oz (85 g) jar of Pomade. 3 to 4 months of everyday use.

Water/Aqua/Eau, Ceteareth-25, Lanolin Wax/Lanolin Cera, C12-15 Alkyl Benzoate, Bis-Diglyceryl Polyacyladipate-2, Beeswax/Cera Alba, Tribehenin, PVP, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Potato Starch Modified, Propylene Glycol, VP/Methacrylamide/Vinyl Imidazole Copolymer, Biotin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, PEG-40 Hydrogenated Castor Oil, Fragrance/Parfum, Decylene Glycol, Caprylyl Glycol, Phenoxyethanol, Butylene Glycol.

Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.

No return shipping to pay, and no need to send anything back.

Free shipping on all US orders over $95; $8.95 flat below that.

Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.

Made in the USA

Secure Checkout

Easy Returns

Money Back Guarantee

WHY IT WORKS

4 reasons you'll love the Pomade

The classic pomade for sharp, clean-cut styles, minus the grease.

1

Clean cut, no greasy shine

Built for pompadours, combovers and slick backs that look sharp, not oily.

2

Firm but pliable

Holds high-volume styles and lets you restyle them with your hands through the day.

3

Water-based, rinses out

Unlike oil-based pomades, it washes out with water, so you're left with clean hair after every use.

4

Nourishes while it holds

Formulated with biotin and provitamin B5 to nourish your hair throughout the day.

BEFORE

AFTER STYLING

Unruly and flat, to sharp and slicked

A nickel-sized scoop combed through towel-dried hair sets a classic slick back or pompadour that stays sharp until the evening.

IT'S WHAT'S INSIDE THAT COUNTS

The pure, active ingredients your hair needs

NOURISH

Biotin

Part of the formula that nourishes your hair throughout the day, for stronger, healthier-looking hair.

NOURISH

Provitamin B5 (Panthenol)

Works with biotin to nourish hair while the pomade holds your style.

CONDITION

Sunflower Seed Extract

A plant extract that conditions the hair alongside biotin and provitamin B5.

HOLD

Beeswax, Lanolin and Carnauba Wax

Three waxes that give the pomade its buttery texture and firm, pliable hold.

Forte vs. ordinary pomade

Oil-based pomades feel greasy and won't wash out without a fight. This one is water-based.

Water-based, rinses out clean

No greasy shine

Restyle through the day

Biotin and provitamin B5

FORTE POMADE

OIL-BASED POMADE

WHERE IT FITS

Your routine, in order

STEP 1 Clarifying Shampoo

You are here

STEP 2 Hydrating Conditioner

You are here

STEP 3 Pomade

You are here

HOW TO USE

Three steps, every morning

1Start with towel-dried hair and scoop a nickel-sized amount.
2Warm it between your fingertips, then work it through from the back.
3Comb it into a slick back, or shape it with your fingers for texture.

FROM ALEX

The gentleman's guide to the perfect slick back.

Alex's tutorial: wash and towel-dry, blow-dry it straight back with a brush, then emulsify a finger scoop of Forte Pomade, apply it to the ends and pull it back with a wide-tooth comb.

Alex CostaFounder · 6M+ followers across YouTube and Instagram

Customer reviews

4.48

out of 5 · based on 86 reviews

5

55

4

8

3

5

2

1

3

Customers say

CUSTOMER PHOTOS

Trever L.

Verified Buyer 06/28/2026

Cream-like Clay that delivers

Fantastic performance from the Forte series again. This clay is notably smoother to scoop and apply than the OG texture clay, but still offers great texture, matte finish and a high hold. It lasts at least 8 hours on a single scoop.

Devin Leonard

Verified Buyer 06/28/2026

Awesome product

My hair type is essentially fine and straight. I have a crew cut at the moment. The Chrome Clay actually works extremely well. It holds my style in place pretty much all day. I don't use a lot of it. I am in Albuquerque NM, so it is really hot — the product is working well and not really being affected by the heat.

Efren

Verified Buyer 06/28/2026

Excellent clay

Feels super buttery, not hard like the texture clay. Not super difficult to remove with water, unlike the texture clay. Excellent hold all day.

Ask us anything

The questions men ask most before switching pomades.

What hair type is it best for?

It works best for medium to long, thicker hair when you want a medium hold and low shine. It's built for classic styles: pompadours, combovers and slick backs.

How is a water-based pomade better than oil-based?

Oil-based pomades are made from waxes and petroleum, so they feel greasy and sticky and are very hard to wash out without shampoo. This pomade is water-based, so it rinses out with water and leaves your hair clean after every use.

How long does a jar last?

Each jar holds 3 oz (85 g). That's 3 to 4 months of everyday use, depending on your hair length and type.

Where is it made?

All Forte Series products are designed, formulated and manufactured in the USA.

How do I pause or cancel my subscription?

From your account page, any time. You can pause, skip a delivery or cancel before your next order ships, with no fees.

What if it doesn't work for my hair?

Every order has a 60-day money-back guarantee. Email customercare@forteseries.com and we'll refund you.

PAIRS WELL WITH

What customers use it with

Clarifying Shampoo

Step 1 · $21.95

Hydrating Conditioner

Step 2 · $21.95

Sea Salt Spray

Pre-styler · $21.95

Vented Styling Brush

Shape it · $23.95

Pomade

Subscribe & Save · $19.96

Pomade - Medium Hold, Natural Finish & Water-Based - 3 Oz

4 reasons you'll love the Pomade

Clean cut, no greasy shine

Firm but pliable

Water-based, rinses out

Nourishes while it holds

Unruly and flat, to sharp and slicked

The pure, active ingredients your hair needs

Biotin

Provitamin B5 (Panthenol)

Sunflower Seed Extract

Beeswax, Lanolin and Carnauba Wax

Forte vs. ordinary pomade

FORTE POMADE

OIL-BASED POMADE

Your routine, in order

Three steps, every morning

The gentleman's guide to the perfect slick back.

Customer reviews

Customers say

CUSTOMER PHOTOS

Cream-like Clay that delivers

Awesome product

Excellent clay

Customer Reviews

Ask us anything

What customers use it with

Clarifying Shampoo

Hydrating Conditioner

Sea Salt Spray

Vented Styling Brush

START HERE