Argan Oil
Antioxidant-rich. Forms a protective barrier against heat, UV and dryness, and locks in moisture.








2.5 oz · Smooths frizz, locks in moisture, protects against heat
Includes One 2.5 oz bottle of Hydrating Argan Oil. Lasts up to 3 months for medium-length hair at the suggested use.
Smooths frizz and softens dry, coarse hair
Protective barrier against heat tools, UV and dryness
Lightweight, never heavy or overly oily

ALEX RECOMMENDS
"Life is all about finding your forte.", Alex Costa, founder
$76.64 away from free shipping
Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.
No return shipping to pay, and no need to send anything back.
Free shipping on all US orders over $95; $8.95 flat below that. Subscriptions always ship free.
Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.
From frizzy, dull and dry to soft and smooth, before you even style.
Made with argan oil to nourish, transform and protect your hair. Paraben and sulfate free.
Forms a protective barrier against heat tools, UV exposure and environmental dryness.
A blended, lightweight formula that tames unruly hair without feeling heavy or overly oily.
Rinses out with warm water and a dab of soap. No product residue on your pillow.
BEFORE
AFTERA dime-size amount on damp hair before the blow-dryer smooths frizz and brings back softness.
Antioxidant-rich. Forms a protective barrier against heat, UV and dryness, and locks in moisture.
A light plant oil that conditions and softens the hair and adds antioxidant support.
Vitamin E. An antioxidant that helps keep the oils in the formula fresh and conditions the hair.
A lightweight silicone that helps the serum spread evenly for a silky, non-greasy finish.
Most hair oils leave hair heavy and greasy. This one smooths and protects without the weight.



Forte's step-by-step on getting the most out of the Hydrating Argan Oil: a featherweight serum for dry, frizzy, sun-damaged hair, and the right prestyler before you reach for heat tools.
Real customers, real hair. Swipe through.
Forever product, absolutely love it!!!
Feels great for my hair
This oil works well.
My hair is naturally fine. I’m a swimmer so it gets bleached out and dull looking. I only need a couple drops of this to restore a healthy shine without weighing it down. Great product and very economical.
The questions men ask most before adding an oil to their routine.
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