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Texture Clay - Barber Partner (In-store pickup only) - Forte SeriesTexture Clay - Extreme Hold - Texture & Volume - 2.5 Oz - Forte SeriesTexture Clay - Extreme Hold - Texture & Volume - 2.5 Oz - Forte SeriesTexture Clay - Extreme Hold - Texture & Volume - 2.5 Oz - Forte SeriesTexture Clay - Extreme Hold - Texture & Volume - 2.5 Oz - Forte SeriesTexture Clay - Extreme Hold - Texture & Volume - 2.5 Oz - Forte SeriesTexture Clay - Extreme Hold - Texture & Volume - 2.5 Oz - Forte Series
Target Amazon Forbes Vogue Men's Journal
FOR THICK OR HARD-TO-HOLD HAIR · EXTREME HOLD

Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz

2.5 oz · Extreme hold, matte finish, washes out with warm water

4.45 (401 reviews) | 2,636 reviews brand-wide

Includes One 2.5 oz jar of Texture Clay. A dime-sized amount styles most looks.

Extreme hold that lasts from morning to night

Reworkable all day, never stiff or crunchy

Volume and texture with a clean matte finish

ALEX RECOMMENDS

ALEX RECOMMENDS

"It's an extreme high hold clay that holds your hair in place all day, so you're not going to have a flat hairstyle halfway through the day.", Alex Costa, founder

$75.04 away from free shipping

$19.96FREE SHIPPING AT $95

1. Scoop out a dime-sized amount into your palm. 2. Rub your palms together until the product becomes invisible. 3. Run your fingers through blow-dried hair, starting at the roots. 4. Use your fingers or a brush to style your hair into shape.

One 2.5 oz jar of Texture Clay (Extreme Hold).

Beeswax, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Bentonite, VP/VA Copolymer, C32-36 Isoalkyl Stearate, Ozokerite Wax, Ethylhexyl Stearate, Paraffinum Liquidum, Water (Aqua), Kaolin, PEG-40 Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, Ceteareth-25, Silica, PVP, Glycerin Polyhydroxystearic Acid, Steary Behenate, Propylene Glycol, Phenoxyethanol, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Polyglyceryl-2 Stearate, Polysorbate-60, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Argania Spinosa Kernel (ORGANIC) Argan Oil, Butyrospermum Parkii (Shea) Butter, Titanium Dioxide, Cl 77499.

Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.

No return shipping to pay, and no need to send anything back.

Free shipping on all US orders over $95; $8.95 flat below that. Subscriptions always ship free.

Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.

Made in the USA Secure Checkout Easy Returns Money Back Guarantee
WHY IT WORKS

4 reasons you'll love the Texture Clay

Our strongest clay yet. Built to hold from the office to a night out.

1

Extreme hold, matte finish

Keeps the fresh-from-the-barber look in place all day, so your hair stops falling flat.

2

Reworkable through the day

Reshape your style any time without losing hold or definition.

3

Zero flakes, zero grease

A clean, controlled finish with no flakes, shine, buildup or greasiness.

4

Washes out easily

Warm water and a dab of shampoo take it out. No product residue on your pillow.

BEFOREBEFORE
AFTER STYLINGAFTER STYLING

Falls flat by noon, to held all day

Blow-dry, then work in a dime-sized amount. You get volume and texture that holds, without the crunch of gel.

IT'S WHAT'S INSIDE THAT COUNTS

The barber-grade ingredients behind the hold

Bentonite Clay
HOLD

Bentonite Clay

Part of the clay base behind the structured hold and matte finish.

Beeswax
STRUCTURE

Beeswax

Part of the barber-grade base that keeps your style in place without stiffness.

Argan Oil
NOURISH

Argan Oil

Treats and nourishes for a fuller, healthier-looking head of hair.

Shea Butter
CONDITION

Shea Butter

Works alongside castor oil and kaolin in a formula free of parabens and sulfates.

Forte vs. ordinary gel

Gel gives you hold, then crunch, shine and flakes. This gives you the hold without them.

Extreme hold, morning to night
Reworkable through the day
Matte, no shine or grease
No flakes, crunch or buildup
TEXTURE CLAY

TEXTURE CLAY

Yes
Yes
Yes
Yes
ORDINARY GEL

ORDINARY GEL

No
No
No
No
WHERE IT FITS

Your routine, in order

STEP 1 Clarifying Shampoo
You are here
STEP 2 Hydrating Conditioner
You are here
STEP 3 Texture Clay
You are here
HOW TO USE

Three steps, every morning

  1. 1Scoop a dime-sized amount and rub it between your palms until it turns invisible.
  2. 2Run your fingers through blow-dried hair, starting at the roots.
  3. 3Shape your style with your fingers or a brush.
Alex Costa
FROM ALEX

Two years and 2,000 guys in the making

Alex spent almost two years developing Texture Clay and surveyed over 2,000 people on what the perfect clay should look and feel like. The result: extreme hold that stays pliable, with argan oil added. Watch his launch video.

Alex CostaFounder · 6M+ followers across YouTube and Instagram
REAL PEOPLE, REAL HAIR

Don't take our word for it

Real customers, real hair. Swipe through.

Alexis Ortega · verified buyer
Alexis Ortega · verified buyer “Strong hold without making it stiff or crunchy. The texture is super smooth and easy to apply, and it leaves a natural, matte finish.”
Suave waves · styled with Chrome Clay
Suave waves · styled with Chrome Clay Clean texture, natural movement, and hold that lasts all day.
Textured flow · styled with Chrome Clay
Textured flow · styled with Chrome Clay Natural movement and a clean, modern finish — show this one to your barber.
Summer texture · styled with Chrome Clay
Summer texture · styled with Chrome Clay Natural texture, clean shape, and control without overdoing it.

Customer reviews

4.45
out of 5 · based on 401 reviews
5
55
4
8
3
5
2
1
1
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WRITE A REVIEW Judge.me Gold Authentic Shop medal Judge.me Silver Transparent Shop medal

Customers say

CUSTOMER PHOTOS

Trever L.Verified Verified Buyer 06/28/2026

Cream-like Clay that delivers

Fantastic performance from the Forte series again. This clay is notably smoother to scoop and apply than the OG texture clay, but still offers great texture, matte finish and a high hold. It lasts at least 8 hours on a single scoop.

Devin LeonardVerified Verified Buyer 06/28/2026

Awesome product

My hair type is essentially fine and straight. I have a crew cut at the moment. The Chrome Clay actually works extremely well. It holds my style in place pretty much all day. I don't use a lot of it. I am in Albuquerque NM, so it is really hot — the product is working well and not really being affected by the heat.

EfrenVerified Verified Buyer 06/28/2026

Excellent clay

Feels super buttery, not hard like the texture clay. Not super difficult to remove with water, unlike the texture clay. Excellent hold all day.

Ask us anything

The questions men ask most before switching clays.

It's our strongest clay yet. Texture Clay gives an extreme, structured hold that keeps your style in place from morning to night, without the stiffness or crunch of a traditional gel.
Yes. It's built for thick hair that won't hold a style, and customers with thin hair use it for hold that lasts the entire day. Start with a dime-sized amount on blow-dried hair and add more only if you need it.
Yes. Warm water and a dab of shampoo remove it, so there's no product residue left on your pillow.
Yes. The clay stays pliable, so you can reshape your style any time without losing hold or definition.
Barber-quality ingredients: beeswax, castor oil, bentonite clay, kaolin and shea butter, infused with argan oil. It's paraben and sulfate free. The full ingredient list is in the ingredients tab.
Every order has a 60-day money-back guarantee. Email customercare@forteseries.com and we'll refund you.
PAIRS WELL WITH

What customers use it with

Hydrating Conditioner

Hydrating Conditioner

Step 2 · $21.95

 Sea Salt Spray

Sea Salt Spray

Pre-styler · $21.95

 Pro Dryer

Pro Dryer

Blow-dry · $84.95

 Vented Styling Brush

Vented Styling Brush

Shape it · $23.95
Texture Clay
Texture Clay
Subscribe & Save · $21.56

*International customers receive free shipping on orders over $195.

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