CLARIFY · DETOX
Apple Cider Vinegar
Mild acidity removes product buildup, dead skin cells and excess oil from the scalp.
FOR MEN WITH THICK HAIR · BEST SELLER
Clarifying Shampoo - Deep Cleanse & Detox - 8 Oz
8 oz · Removes clay, wax & pomade buildup
ALEX RECOMMENDS
"If you use clay or pomade, you need this twice a week. Everything else you put in your hair works better on a clean base." — Alex Costa, founder
Includes One 2.5 oz jar of Chrome Clay. A nickel-sized amount covers most styles, so a jar lasts most men 2-3 months.
Strips buildup a 2-in-1 leaves behind — clays, waxes, pomades
Won't strip your scalp — apple cider vinegar + aloe vera
Preps hair for styling — product grips a clean base
$77.44 away from free shipping
$17.56FREE SHIPPING AT $95
Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.
No return shipping to pay, and no need to send anything back.
Free shipping on all US orders over $95; $8.95 flat below that. Subscriptions always ship free.
Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.
BEFORE
AFTER 1 WASHStep out of the shower feeling reinvigorated
Packed with natural-based ingredients like apple cider vinegar, aloe vera, peppermint oil and shea butter, our Clarifying Shampoo nourishes your scalp while providing an intense root-to-tip cleanse.
WHY IT WORKS
4 reasons you'll love the Clarifying Shampoo
Not a creator merch drop. Stocked by national retailers who audit what they put on shelf.
1
Barber quality ingredients
Infused with apple cider vinegar and aloe vera.
2
Preps your hair for styling
A proper cleanse is required to prime your hair for styling.
3
Barber quality ingredients
Infused with apple cider vinegar and aloe vera.
4
Easy wash out
Deep cleanses with every wash, with a refreshing sensation after use.
IT'S WHAT'S INSIDE THAT COUNTS
The pure, active ingredients your hair needs
MOISTURE · STRENGTH
Coconut Oil
Tames frizz and flyaways, strengthens strands and helps prevent breakage and split ends.
SCALP · ANTI-FLAKE
Laurel Oil
Antifungal properties help combat dandruff by reducing Malassezia yeast growth.
NOURISH · SOFTEN
Shea Butter
Fatty acids deeply moisturise dry and damaged hair, leaving it soft and smooth.
Forte vs. your drugstore 2-in-1
It's time to ditch the bottle that doesn't actually clean or hydrate your hair.
Removes clay & pomade buildup
Scalp-safe surfactants
Preps hair to hold a style
Made for thick, coarse hair
FORTE SERIES
DRUGSTORE 2-IN-1
WHERE IT FITS
Your routine, in order
STEP 1Clarifying Shampoo
STEP 2Hydrating Conditioner
STEP 3Chrome Clay
HOW TO USE
Three steps, every morning
- 1Start with clean, towel-dried hair.
- 2Scoop a nickel-sized amount and warm it between your palms.
- 3Work through from back to front, then shape with your fingers. Add more for a firmer hold.
FROM ALEX
Most men's shampoo is a 2-in-1 that does neither job well.
Why the 2-in-1 fails thick hair, what barbers actually use, and why he built a dedicated clarifying step. Teach, don't sell.
Alex CostaFounder · 7.7M followers across YouTube and Instagram
REAL CUSTOMERS
Don't take our word for it
Unscripted videos from men who use it — swipe through.
Customer reviews
4.93
out of 5 · based on 70 reviews
5
4
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Customers say
CUSTOMER PHOTOS
Trever L.
Verified Buyer
06/28/2026
Verified Buyer
06/28/2026
Devin Leonard
Verified Buyer
06/28/2026
Verified Buyer
06/28/2026
Efren
Verified Buyer
06/28/2026
Verified Buyer
06/28/2026
J
Hair Type: Straight Hair
Age: 18-24 years
Clarifying Shampoo - Deep Cleanse & Detox - 8 Oz
A
Smells great and gets your hair clean
M
Hair Type: Thick Hair
Age: 55 years or older
Clarifying Shampoo - Deep Cleanse & Detox - 8 Oz
J
Hair Type: Fine Hair
Age: 25-34 years
It’s been a game changer using the clarifying shampoo and conditioner duo. I have fine hair and it gets oily really fast. Forte’s hair shampoo and conditioner has helped me a lot managing my hair. Ive ordered the texture clay and will be testing on my hair. I saw that it was water based so I guess that’s good. Ive honestly don’t know what’s the best hair product to style ever since the blumaan discontinued the hybrid cream clay. It was easy to emulsify in my hands and it was easy for me to run my fingers through my hair whenever I needed to restyle. I appreciate forte team for sending me an extra hair product.
Ask us anything
The questions men ask most before switching clays.
Yes. Chrome Clay is lighter than the Extreme Hold Texture Clay, so it holds a style without dragging finer hair flat. Reviewers with fine, straight hair and crew cuts report all-day hold using less than a nickel-sized amount — start small and build up.
In one wash. The formula is water-based and uses rice bran wax rather than a heavy beeswax, so it lifts out with a normal shampoo instead of surviving the shower and building up over the week.
Same matte finish, easier to live with. Chrome Clay scoops soft straight from the jar, spreads without tugging, and rinses out in a single wash. The Extreme Hold Texture Clay still edges it on raw hold, so pick that one if maximum grip matters more than easy application.
It shouldn't. Warm it fully between your palms until it turns translucent before it touches your hair — clay applied cold and undistributed is the usual cause of any visible residue.
Most men get several months out of a jar. A nickel-sized amount covers a full style, and reviewers consistently note using less than they expected compared with lighter-hold products.
Whenever you like, from your account. Skip a delivery, change the frequency or cancel outright in a couple of clicks — no emails, no phone calls.
PAIRS WELL WITH
What customers use it with
Chrome Clay — 2.5 oz