FREE SHIPPING ON ALL US ORDERS OVER $74 · 60-DAY MONEY BACK GUARANTEE

This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
One Year Supply Texture Clay (Buy 3 get 1 free) - Forte Series
25% OFF
2.67 (3 reviews) | 2,663 reviews brand-wide

One Year Supply Texture Clay (Buy 3 get 1 free)

Includes 4 jars of Texture Clay (2.5 oz each): buy 3, get 1 free. Each jar is a 3 to 4 month supply.

Extreme hold that lasts 8 to 12 hours

Matte finish with no flakes, shine or grease

Reworkable all day, washes out with a dab of shampoo

ALEX RECOMMENDS

ALEX RECOMMENDS

"It's an extreme high hold clay that holds your hair in place all day, so you're not going to have a flat hairstyle halfway through the day.", Alex Costa, founder

You've unlocked free shipping.

$74.85FREE SHIPPING AT $74
  1. Scoop out a dime-sized amount into your palm.
  2. Rub your palms together until the product becomes invisible.
  3. Run your fingers through blow-dried hair, starting at the roots.
  4. Use your fingers or a brush to style into shape.

4 jars of Texture Clay, 2.5 oz each.

Each jar: 3 to 4 month supply.

Beeswax, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Bentonite, VP/VA Copolymer, C32-36 Isoalkyl Stearate, Ozokerite Wax, Ethylhexyl Stearate, Paraffinum Liquidum, Water (Aqua), Kaolin, PEG-40 Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, Ceteareth-25, Silica, PVP, Glycerin, Polyhydroxystearic Acid, Stearyl Behenate, Propylene Glycol, Phenoxyethanol, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Polyglyceryl-2 Stearate, Polysorbate-60, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Argania Spinosa Kernel (Organic) Argan Oil, Butyrospermum Parkii (Shea) Butter, Titanium Dioxide, CI 77499.

Performance: Hold Extreme · Finish Matte · Texture Strong · Emulsification Waxy · Longevity 8 to 12 hours · Fragrance: Forte Signature Fragrance (cardamom and patchouli)

Not completely satisfied? Email customercare@forteseries.com within 60 days of purchase and we will send you a refund or a replacement, whichever you prefer.

Our team will share the return details. Shipping fees are not refunded. Covers Forte hair care bought directly from us; appliances and accessories are not included.

Free shipping on all US orders over $74; $8.95 flat below that.

Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Returns are covered by our 60-day guarantee. See our Return Policy for details.

Made in the USA Secure Checkout Refund or Replacement Money Back Guarantee
WHY IT WORKS

4 reasons you'll love the Texture Clay

Our strongest clay. Stays put from morning to night, stocked for the year.

1

Extreme, all-day hold

Keeps your style locked in from A.M. to P.M. without collapse, crunch or reapplication, even in thick hair.

2

Matte, non-greasy finish

A clean, shine-free texture with no flakes, buildup or greasiness.

3

Reworkable through the day

Restyle any time without flakes, stiffness or white residue.

4

Barber-approved formula

Made with input from real barbers. Free from sulfates, parabens and phthalates.

BEFOREBEFORE
AFTER STYLINGAFTER STYLING

Unruly and thick, to locked-in texture

A dime-sized amount on blow-dried hair gives thick, stubborn hair structure that holds all day.

IT'S WHAT'S INSIDE THAT COUNTS

The pure, active ingredients your hair needs

Beeswax
Hold and hydration

Beeswax

Contains traces of vitamin A, which helps lock in moisture and keep hair hydrated, especially dry or brittle hair.

Castor Oil
Moisture

Castor Oil

Rich in fatty acids, especially ricinoleic acid, which helps lock in moisture for dry, brittle or damaged hair.

Bentonite Clay
Matte and clean

Bentonite Clay

Acts like a magnet, drawing out impurities, excess oil and product buildup from the scalp and hair.

Shea Butter
Softness

Shea Butter

Helps lock in moisture and stop hair drying out, leaving it soft, smooth and manageable.

Forte vs. drugstore clays and gels

Most strong-hold products collapse under thick hair or set crunchy. This one holds without the stiffness.

Extreme, all-day hold
Matte, reworkable texture
Washes out with a dab of shampoo
Gentle, barber-tested ingredients
FORTE TEXTURE CLAY

FORTE TEXTURE CLAY

Yes
Yes
Yes
Yes
DRUGSTORE CLAYS / GELS

DRUGSTORE CLAYS / GELS

No
No
No
No
WHERE IT FITS

Your routine, in order

STEP 1 Clarifying Shampoo
25% OFF
You are here
STEP 2 Sea Salt Spray
25% OFF
You are here
STEP 3 One Year Supply Texture Clay (Buy 3 get 1 free)
25% OFF
You are here
HOW TO USE

Three steps, every morning

  1. 1Blow-dry your hair first for maximum volume and control.
  2. 2Rub a dime-sized amount between your palms until it's invisible.
  3. 3Work through from the roots, then shape with your fingers or a brush.
Alex Costa
FROM ALEX

Two years and 2,000 guys in the making

Alex spent almost two years developing Texture Clay and surveyed over 2,000 people on what the perfect clay should look and feel like. The result: extreme hold that stays pliable, with argan oil added. Watch his launch video.

Alex CostaFounder · 6M+ followers across YouTube and Instagram

Customer reviews

2.67
out of 5 · based on 3 reviews
5
55
4
8
3
5
2
1
1
3
WRITE A REVIEW Judge.me Gold Authentic Shop medal Judge.me Silver Transparent Shop medal

Customers say

CUSTOMER PHOTOS

Trever L.Verified Verified Buyer 06/28/2026

Cream-like Clay that delivers

Fantastic performance from the Forte series again. This clay is notably smoother to scoop and apply than the OG texture clay, but still offers great texture, matte finish and a high hold. It lasts at least 8 hours on a single scoop.

Devin LeonardVerified Verified Buyer 06/28/2026

Awesome product

My hair type is essentially fine and straight. I have a crew cut at the moment. The Chrome Clay actually works extremely well. It holds my style in place pretty much all day. I don't use a lot of it. I am in Albuquerque NM, so it is really hot — the product is working well and not really being affected by the heat.

EfrenVerified Verified Buyer 06/28/2026

Excellent clay

Feels super buttery, not hard like the texture clay. Not super difficult to remove with water, unlike the texture clay. Excellent hold all day.

Ask us anything

The questions men ask most before stocking up on Texture Clay.

No. Texture Clay gives an extreme hold without the stiffness or crunch. Your hair stays flexible, touchable and reworkable all day, with no flakes.
It's intentionally dense and firm to deliver maximum hold and control. Rub a dime-sized amount between your palms until it's invisible, and apply to blow-dried hair for the best result.
Yes. It rinses out with warm water and a dab of shampoo, with no gunky buildup or scrubbing. It's free from sulfates, parabens and phthalates, and non-comedogenic, so it won't clog pores.
Texture Clay has the strongest hold with a matte finish. Pomade gives a medium hold with a slight shine, and Styling Cream is a looser hold with natural flow. For extra volume, use Sea Salt Spray as a pre-styler first.
If you subscribe, you can pause, skip a delivery or cancel any time from your account page, before your next order ships.
Every order has a 60-day money-back guarantee. If you're not satisfied with how it holds and shapes your hair, email customercare@forteseries.com for a refund or a replacement.
PAIRS WELL WITH

What customers use it with

Sea Salt Spray25% OFF

Sea Salt Spray

Pre-styler · $21.95

 Clarifying Shampoo25% OFF

Clarifying Shampoo

Step 1 · $21.95

 Vented Styling Brush25% OFF

Vented Styling Brush

Shape it · $23.95

 Pro Dryer25% OFF

Pro Dryer

Blow-dry · $84.95
One Year Supply Texture Clay
One Year Supply Texture Clay
$74.85

*International customers receive free shipping on orders over $195.

Cart

Congratulations! Your order qualifies for free shipping You are $74 USD away from free US shipping*.

No more products available for purchase

Your Cart is Empty

View All Collection
Shop Skincare