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Alex Costa in a beige sweater holding the styling cream

Alex Costa’s picks

Alex Costa is a Brazilian-American fashion blogger, YouTuber, and entrepreneur. He is widely recognized for his content focusing on men's fashion, grooming, hair, travel, and lifestyle. 

Alex launched his self-titled YouTube channel on September 29, 2011, initially sharing gaming videos. Over time, he transitioned to producing content centered on men's fashion and lifestyle, which has garnered him over 8 million subscribers across media platforms

Beyond social media, Alex has established himself as an entrepreneur. He is the founder of several brands, including Forte Series, Apricus Skincare, and Aetos Apparel.

Person in a beige sweater holding a small white container.

Alex Costa’s picks

Alex Costa is a Brazilian-American fashion blogger, YouTuber, and entrepreneur. He is widely recognized for his content focusing on men's fashion, grooming, hair, travel, and lifestyle.


Alex launched his self-titled YouTube channel on September 29, 2011, initially sharing gaming videos. Over time, he transitioned to producing content centered on men's fashion and lifestyle, which has garnered him over 8 million subscribers across media platforms

Beyond social media, Alex has established himself as an entrepreneur. He is the founder of several brands, including Forte Series, Apricus Skincare, and Aetos Apparel.

Shop his favourite products

Hydrating Argan Oil - Reduce Frizz, Smooths & Softens - 2.5 Oz | Forte Series

$22.95

Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz | Forte Series

$24.95

Refillable Travel Fragrance Atomizer

$34.95

Shop his favourite products

Black grooming tools and a container on a white surface.
Man organizing grooming kit on a marble bathroom counter.

Royal Shaving Cream - Safe Shave and Reduced Irritation - 3.75 fl Oz | Forte Series

$23.95

Santos Dopp Kit

$49.95

Hair Vitamin Gummies - Biotin & Hair Health Ingredients - 60 cts | Forte Series

$29.95

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