Used by Sam

Get the same hold & control as Sam. No grease. No shine.

TOP RATED BY test

Make everyday look like a fresh cut. Forte brings a reliable lift, texture, and clean finish from the first step through the final touch.

Forte Series

Sam

RECOMMENDATIONS FROM Sam

The products that make Forte click fastest when starting from zero.

"Test" — Sam

The Forte Performance Kit - 180 days

$74.95 USD

Control Supremo - 90 days

$47.90 USD

Weightless Volume Kit – 90 days

$42.90 USD

Built For curly Hair

A BETTER ROUTINE SHOULD MAKE CONFIDENCE EASIER TO ACCESS

Sam shows you the outcome. Forte gives you the formulas and structure that make that outcome easier to repeat in real life.

HOW THE ROUTINE COMES TOGETHER

Sam Test Creator x Forte Series

A routine that compounds

Each step should make the next one easier: build the base, direct the shape, then finish with control that still leaves the hair looking alive.

What makes it Forte

The products back you up with clean formulas, reliable hold, and results you can feel in your hair.

Shape Control Repeatable finish

SHOP FEATURED

Prep

Build lift at the root first so the rest of the routine can stay lighter and more controlled.

A better base makes every later step easier and keeps the style from needing extra product just to stay up.
Shape

Choose the product that gives the style direction, not just grip for grip's sake.

That is how Forte keeps the finish intentional instead of stiff, chalky, or overworked.
Finish

Lock in control without losing movement or touchability.

Clean formulas and dependable performance are what keep the pro routine believable once the day gets moving.
Repeat

Keep only the steps you would willingly repeat tomorrow morning.

The best routine still earns its place by being practical enough to keep, not just impressive enough to admire.

Trusted by grooming editors

The kind of polish that reads before you say a word.

Texture and hold that still leave the hair looking alive.

A tighter routine with a stronger payoff in the mirror.

Products that make the brand click fast for first-time shoppers.

Clean formulas that keep the finish modern, not overdone.

Control, movement, and a routine worth repeating tomorrow.

A shelf that feels sharper because every product earns the space.

The easiest way to move from inspiration to a real routine.

Abstract geometric pattern with layered triangular and circular mesh design on a yellow background.

Life is all about finding your forte. Mine is giving you the tools to master your image, unlock your full potential, and seize every opportunity with absolute confidence.

Alex Costa

Founder, Forte Series · 5M+ YouTube Subscribers

A man in a black jacket sits at a table with several Forte Series hair care products.

Four men in stylish jackets and jeans pose while holding various hair and cosmetic products.

20K+

5-Star Reviews

PRO

Used by Top Barbers

CLEAN

Sulfate & Paraben Free

YOUR FIRST FORTE SET

If you are meeting Forte for the first time, start where Sam would start.

Build the routine in the same order a strong look comes together: create the foundation, shape with intent, then finish with control that still feels natural.

Shop the first routine