ORGANIC · NOURISHING
Argan oil
Treats and nourishes for a fuller, healthier head of hair.
BEST SELLER · OUR STRONGEST CLAY
Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz
2.5 oz · Extreme hold, matte finish, easy wash out
Extreme hold, matte finish — the fresh-from-the-barbershop look, all day
Pliable and reworkable — reshape anytime without losing hold
Easy wash out — warm water and a dab of shampoo
$75.04 away from free shipping
$19.96FREE SHIPPING AT $95
Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.
No return shipping to pay, and no need to send anything back.
Free shipping on all US orders over $95; $8.95 flat below that. Subscriptions always ship free.
Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.
WHY IT WORKS
4 reasons you'll love the Texture Clay
Our strongest clay yet — structured hold from morning to night.
1
Extreme hold, matte finish
Keep the “fresh out of the barbershop” look all day. No more hair that falls flat.
2
Adds volume and texture
Instantly boosts your hair's fullness and depth for a bold, textured look.
3
Reworkable through the day
Reshape your style anytime without losing hold or definition.
4
Washes out easily
Warm water and a dab of shampoo take it out. No product residue left on your pillow.
IT'S WHAT'S INSIDE THAT COUNTS
Barber-quality ingredients, infused with argan oil
BASE · HOLD
Beeswax & castor oil
The first two ingredients in the jar, and the base of the barber-quality formula.
CLAY · MATTE
Bentonite & kaolin
Two natural clays in the formula behind the matte, extreme-hold finish.
BUTTER · BARBER QUALITY
Shea butter
One of the five barber-quality ingredients the clay is made with. Parabens and sulfate-free.
Forte vs. traditional gel
Long-lasting hold without the stiffness or crunch.
Hold that lasts morning to night
No stiffness or crunch
Reshape your style during the day
Zero flakes, shine or greasiness
FORTE SERIES
TRADITIONAL GEL
Customer reviews
4.45
out of 5 · based on 401 reviews
Customers say
CUSTOMER PHOTOS
K
This is the best clay for hold and texture. You have to melt the clay using a hair dryer and then grab some then boom. It has the strongest holds. It lasts all day and can combat the wind. My friends always me how my hair stays the same the whole day and I tell them about this clay. 10/10 recommend 👌
N
I love the company and how serious they are on getting the orders shipped out.
J
This texture clay is really good! It has a strong hold while still giving my hair great texture and volume. It smells really good too, and it’s easy to work into my hair. Definitely recommend it if you want good hold and a textured look.
a
FINALLY a product that is strong enough to style thin hair with a hold that lasts the entire day
Ask us anything
Quick answers before you scoop.
A dime-sized amount. Rub it between your palms until it becomes invisible, then work it in from the roots.
Apply it to blow-dried hair, running your fingers through from the roots, then style with your fingers or a brush.
An extreme hold with a matte finish — a clean, controlled look with no shine, flakes, buildup or greasiness.
No. It holds your style from morning to night without the stiffness or crunch of traditional gels, and stays pliable so you can reshape it during the day.
It washes out with warm water and a dab of shampoo, so there's no product residue left on your pillow.
Whenever you like, from your account. Skip a delivery, change the frequency or cancel outright in a couple of clicks — no emails, no phone calls.
PAIRS WELL WITH
What customers use it with
Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz
