Summer isn’t just about pool parties, vacations, and rooftop drinks—it’s also the perfect season to hit refresh on your style and grooming game. Longer days, warmer weather, and a more relaxed vibe make it easier (and more fun) to experiment with a new look.
Here’s why now’s the best time to reinvent your look—and how to do it right.
1. You're Already Switching Up Your Routine
You’re showering more, wearing lighter fabrics, and hitting the mirror twice as often to reapply SPF or fix pool hair. That’s not just maintenance—it’s momentum. Use it.
Instead of defaulting to the same grooming habits, now’s your chance to upgrade what you’re already doing with smarter swaps and micro-adjustments.
Try this:
Switch to sweat resistant styling products. Products like Forte Series Texture Clay offer high hold under the heat —ideal for outdoor days.
Add a skin tinting SPF moisturizer. These tinted moisturizers have been surging in popularity on social media. These moisturizers give protection, hydration and coverage for any skin blemishes. A true all-in-one solution!
Invest in a signature summer scent. Go for something bright and breezy (think neroli, bergamot, or sea salt). Apply with a roller or solid cologne mid-day to stay fresh without overwhelming anyone.
2. Summer = Style Experiments with a Safety Net
Summer is the one time of year you can completely switch up your look without stress. If it doesn’t work? No one cares. Toss on a hat, call it a heatwave move, and try again next week.
Instead of your usual fade, ask your barber for a low taper with extra texture or a disconnected crop that brings a little edge. Want something bolder? Lighten your hair by just a few shades. A subtle lift or balayage effect adds depth and movement—especially under sunlight.
Even your facial hair can get a seasonal upgrade. Try a messier stubble or controlled scruff to sharpen your jawline while still leaning into that effortless, beach-day feel.
3. More People = More Eyeballs on Your Look
This is peak social season. You're going out more, seeing more people, more dates, more first impressions. So why not use this time to test what stands out and what doesn’t?
Which means it’s the ideal time to see what gets noticed, what gets compliments, and what quietly works. It’s a built-in feedback loop—if you’re paying attention.
Try this:
Use contrast to your advantage. Combine relaxed fits with tailored accents—think open collar shirt + slim chain, or loose tee + structured trousers.
Create a three-outfit summer rotation. Pick versatile pieces that look intentional but never fussy: linen shirt, light-wash jeans, clean white sneakers. Then mix and match.
4. Motivation Is Easier in the Sun
There’s something about summer that makes change feel more possible. Leverage that.
Set a “glow-up” goal— whether that’s at the gym for gaining muscle, on the scale for hitting a target weight, or even swapping out your entire closet one intentional piece at a time.
Document the journey. Take photos. Track progress. Reinvention is a process, and summer gives you the momentum to commit. You don’t need a full transformation—just enough forward motion to feel proud when the season changes.
When fall rolls around, you won’t just feel different. You’ll look like someone who took summer seriously.
Reinvention Isn’t Reinvention Without Intention
You don’t need to become a whole new person. Reinventing your look is about leveling up—not pretending to be someone you’re not. Summer gives you the freedom to try, fail, tweak, and come out better than you started.
So whether it’s switching your hairstyle, updating your wardrobe, or just fixing that one thing that’s been bugging you—it’s time.
This is your season. Make it count.
- Forte team