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Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz

Formulated to deliver long-lasting, structured hold, the Forte Series Texture Clay gives your hair the strength to stay styled from morning to night—without the stiffness or crunch of traditional gels. Whether you’re at the office or out on the town, this clay keeps your look locked in without flakes, shine, buildup, or greasiness.

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$24.95

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"The most versatile hair product!
In my opinion and experience this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time even working in a HOT warehouse (35° some days, my hair still stays in place!)"

Verified Customer

USAGE DIRECTION

WHAT'S INCLUDED

Performance Dimensions

What are the Ingredients

60 Day Money Back Guarantee

Extreme,

All-Day Hold

Crunch-Free,

Reworkable Formula

Washes Out with a Dab of Shampoo

As seen on

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Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
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Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
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Extreme, All-Day Hold — Without the Crunch

No Shine. No Grease. Just Real Texture and Extreme Performance.

Stay styled from AM to PM. Extreme, all-day hold — without the stiff, crunchy feel of traditional gels or waxes. Rework it anytime for a fresh look without flakes or buildup.

Transform your hair routine

Benefits & Features

Extreme Lasting Hold

Keeps your hairstyle locked in all day without collapse, crunch, or reapplication.

Matte, Non-greasy Finish

Delivers a clean, shine-free texture for modern, effortlessly styled looks.

Reworkable Throughout the Day

Restyle anytime without flakes, stiffness, or white residue.

Barber-Approved Formula

Crafted with input from real barbers to give you pro-level results at home.

Sulfate & Paraben-Free

Formulated without harsh chemicals that strip or irritate your scalp.

Mild, Masculine Scent

Subtle, clean fragrance that complements your grooming routine without overpowering.

Black container of texture hair clay with a smear of clay beside it.

Transform your hair routine

Benefits & Features

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Extreme, All-Day Hold

Matte Finish

Reworkable Texture

Washes Out with a dab of shampoo

Gentle Ingredients

Barber-Tested

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Forte Texture Clay

Drugstore Clays / Gels

The pure, active ingredients your hair needs

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Beeswax

Beeswax contains traces of vitamin A, which helps lock in moisture and keep your hair hydrated. This is especially beneficial for dry or brittle hair.

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Castor Oil

Castor oil is rich in fatty acids, particularly ricinoleic acid, which helps lock in moisture and keep hair hydrated. This can be especially beneficial for dry, brittle, or damaged hair.

Bentonie Clay

Bentonite clay acts like a magnet, drawing out impurities, excess oil, and product buildup from the scalp and hair. This can leave your hair feeling refreshed and clean.

Shea Butter

It helps lock in moisture and prevent your hair from drying out, leaving it soft, smooth, and manageable.

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Usage Directions

Ever wonder how to use our Texture Clay? Here are some steps that you can follow:

1

Scoop out a dime-sized amount into your palm.

2

Rub palms together until the product becomes invisible.

3

Apply by running your fingers through blow-dried hair, starting at the roots.

4

Use fingers or a brush to style hair into desired shape.

GUARANTEE

60-Day All-Day-Hold Guarantee
Try the Texture Clay for a full 60 days. If you’re not completely satisfied with how it holds, shapes, and transforms your hair, simply email our team at customercare@forteseries.com for a no-hassle refund—no questions asked.

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Customer Reviews

Based on 262 reviews
86%
(225)
8%
(22)
3%
(7)
1%
(3)
2%
(5)
C
Cruz

Delivery time was longer than I would’ve liked but the product itself works as great. Scent could be changed a little to make it smell a bit better.

C
Christian White
Hair Type: Fine Hair
Age: 18-24 years
Good hold prefect for that day you need texture but a strong hold

The texture clay is good I have a good hand full of products from forte series and I can say they are out of this world been using since they dropped back years ago already and I’ve used the texture clay a good amount of times and it’s really good with hold and small amount of shine and last all day for me doesn’t get my greasy or dry and it’s washes out easily so overall it’s a good product and definitely will buy a new one once I finish up this one

A
Ayyan Khurram
Hair Type: Thick Hair
Age: 18-24 years

Its absolutely amazing it keeps my hair in place all day definitely going to use it forever

H
Habib Ismail
Hair Type: Fine Hair
Age: 18-24 years
The Product is good 👍

The product is really nice no doubt, but lately I have noticed a hair fall after using it . I’m concerned about it.

Hi Habib,

Thank you for your feedback—we’re glad to hear you like the product, but we're truly sorry to learn about your recent concerns.

Hair health can be affected by a number of factors, and we take all reports like this seriously. We'd love to learn more so we can look into it further. We’ve sent you an email—when you have a moment, could you please reply with a few more details about your experience? Our team would love the opportunity to better understand and support you.

Your trust means a lot to us, and we’re here to help in any way we can.

Warm regards,

Bryan
CS Team

P
Paul England
Hair Type: Thick Hair
Age: 55 years or older
Texture Hair Clay

This is the best hair clay I’ve ever used tried
20 different brands easy to apply gives my hair
Lots of texture hold is amazing doesn’t fall flat
You can even rework it through the day if you want to I highly recommend especially if you have thick hair.

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