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Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz | Forte Series

Formulated to deliver long-lasting, structured hold, the Forte Series Texture Clay gives your hair the strength to stay styled from morning to night—without the stiffness or crunch of traditional gels. Whether you’re at the office or out on the town, this clay keeps your look locked in without flakes, shine, buildup, or greasiness.

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$19.96

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The most versatile hair product!

In my opinion and experience this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time even working in a HOT warehouse (35° some days, my hair still stays in place!)

Verified Customer

USAGE DIRECTION

WHAT'S INCLUDED

Performance Dimensions

What are the Ingredients

60 Day Money Back Guarantee

Extreme,

All-Day Hold

Crunch-Free,

Reworkable Formula

Washes Out with a Dab of Shampoo

As seen on

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Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
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Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
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Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
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Extreme, All-Day Hold — Without the Crunch

No Shine. No Grease. Just Real Texture and Extreme Performance.

Stay styled from AM to PM. Extreme, all-day hold — without the stiff, crunchy feel of traditional gels or waxes. Rework it anytime for a fresh look without flakes or buildup.

Transform your hair routine

Benefits & Features

Extreme Lasting Hold

Keeps your hairstyle locked in all day without collapse, crunch, or reapplication.

Matte, Non-greasy Finish

Delivers a clean, shine-free texture for modern, effortlessly styled looks.

Reworkable Throughout the Day

Restyle anytime without flakes, stiffness, or white residue.

Barber-Approved Formula

Crafted with input from real barbers to give you pro-level results at home.

Sulfate & Paraben-Free

Formulated without harsh chemicals that strip or irritate your scalp.

Mild, Masculine Scent

Subtle, clean fragrance that complements your grooming routine without overpowering.

Black container of texture hair clay with a smear of clay beside it.

Transform your hair routine

Benefits & Features

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Extreme, All-Day Hold

Matte Finish

Reworkable Texture

Washes Out with a dab of shampoo

Gentle Ingredients

Barber-Tested

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Forte Texture Clay

Drugstore Clays / Gels

The pure, active ingredients your hair needs

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Beeswax

Beeswax contains traces of vitamin A, which helps lock in moisture and keep your hair hydrated. This is especially beneficial for dry or brittle hair.

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Castor Oil

Castor oil is rich in fatty acids, particularly ricinoleic acid, which helps lock in moisture and keep hair hydrated. This can be especially beneficial for dry, brittle, or damaged hair.

Bentonie Clay

Bentonite clay acts like a magnet, drawing out impurities, excess oil, and product buildup from the scalp and hair. This can leave your hair feeling refreshed and clean.

Shea Butter

It helps lock in moisture and prevent your hair from drying out, leaving it soft, smooth, and manageable.

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Beewax

Beeswax contains traces of vitamin A, which helps lock in moisture and keep your hair hydrated. This is especially beneficial for dry or brittle hair.

Close-up of a creamy white texture with small bubbles.

Castor Oil

Castor oil is rich in fatty acids, particularly ricinoleic acid, which helps lock in moisture and keep hair hydrated. This can be especially beneficial for dry, brittle, or damaged hair.

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Bentonine Clay

Bentonite clay acts like a magnet, drawing out impurities, excess oil, and product buildup from the scalp and hair. This can leave your hair feeling refreshed and clean.

Vanilla beans on a pile of coarse white sugar.

Chea Butter

It helps lock in moisture and prevent your hair from drying out, leaving it soft, smooth, and manageable.

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Usage Directions

Ever wonder how to use our Texture Clay? Here are some steps that you can follow:

1

Scoop out a dime-sized amount into your palm.

2

Rub palms together until the product becomes invisible.

3

Apply by running your fingers through blow-dried hair, starting at the roots.

4

Use fingers or a brush to style hair into desired shape.

GUARANTEE

60-Day All-Day-Hold Guarantee
Try the Texture Clay for a full 60 days. If you’re not completely satisfied with how it holds, shapes, and transforms your hair, simply email our team at customercare@forteseries.com for a no-hassle refund—no questions asked.

FAQ
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Customer Reviews

Based on 257 reviews
86%
(222)
8%
(21)
2%
(6)
1%
(3)
2%
(5)
J
Joshua Guzman
Hair Type: Curly Hair
Age: 18-24 years
Honestly review, no hate.

I’m going to be honest, it’s not smooth at after applying, leaves my hair looking dry. Feels rough. And I don’t apply all my products at once.

Hi Joshua,

Thanks so much for taking the time to leave an honest review — we really appreciate the feedback! The Texture Clay is designed for an extreme, all-day hold with a matte finish, which can sometimes feel a bit dry, especially if your hair leans more on the coarse or dry side.

A tip that might help: try applying a small amount of our Hydrating Argan Oil or leave-in conditioner before the Clay to help balance moisture while still getting the hold you're looking for.

If you'd like help finding the best routine for your hair type or want to try something different, feel free to reach out — we’d be more than happy to assist you directly.

Thanks again for sharing your experience — we're always working to improve and your input helps a lot!

Best regards,

Marie
CS Team

J
Joshua

Always a go-to especially for shorter styles... has an incredible hold. A little goes a long way. Start with a little, you can always add more of needed.

P
P.T.

It’s create the texture good ( 1 like), but it’s hard to get and apply on my hair ! ( my hair type: hard and wavy)

F
Francisco Roques
Hair Type: Thick Hair
Age: 35-44 years
Review

Good product!

D
Don Eberly
Hair Type: Thick Hair
Age: 35-44 years
Extreme clay

While extreme clay offers holding power, it’s so hard and dry that it is nearly impossible to move it through the hair. It requires water but that makes to less effective. If it were a little more like true clay and malleable, it’d be better.

Hi Don,

Thank you for sharing your feedback on our Texture Clay! We’re sorry to hear that it wasn’t as malleable as you expected. As our Texture Clay is designed for extreme hold, it can be a bit firmer, but we recommend using a small amount, emulsifying it well between your hands, and applying it with a blow dryer to help soften the product for easier styling.

If you're looking for something with a smoother texture with strong hold, you might want to try our Chrome Clay, which provides a great balance of flexibility and hold.

We truly appreciate your input and hope you give our other products a try. Thank you for being part of the Forte Series family!

Best regards,
Bryan
CS Team

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