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Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz

Formulated to deliver long-lasting, structured hold, the Forte Series Texture Clay gives your hair the strength to stay styled from morning to night—without the stiffness or crunch of traditional gels. Whether you’re at the office or out on the town, this clay keeps your look locked in without flakes, shine, buildup, or greasiness.

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$17.46
$24.95

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"The most versatile hair product!
In my opinion and experience this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time even working in a HOT warehouse (35° some days, my hair still stays in place!)"

Verified Customer

USAGE DIRECTION

WHAT'S INCLUDED

Performance Dimensions

What are the Ingredients

60 Day Money Back Guarantee

Extreme,

All-Day Hold

Crunch-Free,

Reworkable Formula

Washes Out with a Dab of Shampoo

As seen on

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Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
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Extreme, All-Day Hold — Without the Crunch

No Shine. No Grease. Just Real Texture and Extreme Performance.

Stay styled from AM to PM. Extreme, all-day hold — without the stiff, crunchy feel of traditional gels or waxes. Rework it anytime for a fresh look without flakes or buildup.

Transform your hair routine

Benefits & Features

Extreme Lasting Hold

Keeps your hairstyle locked in all day without collapse, crunch, or reapplication.

Matte, Non-greasy Finish

Delivers a clean, shine-free texture for modern, effortlessly styled looks.

Reworkable Throughout the Day

Restyle anytime without flakes, stiffness, or white residue.

Barber-Approved Formula

Crafted with input from real barbers to give you pro-level results at home.

Sulfate & Paraben-Free

Formulated without harsh chemicals that strip or irritate your scalp.

Mild, Masculine Scent

Subtle, clean fragrance that complements your grooming routine without overpowering.

Black container of texture hair clay with a smear of clay beside it.

Transform your hair routine

Benefits & Features

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Extreme, All-Day Hold

Matte Finish

Reworkable Texture

Washes Out with a dab of shampoo

Gentle Ingredients

Barber-Tested

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Forte Texture Clay

Drugstore Clays / Gels

The pure, active ingredients your hair needs

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Beeswax

Beeswax contains traces of vitamin A, which helps lock in moisture and keep your hair hydrated. This is especially beneficial for dry or brittle hair.

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Castor Oil

Castor oil is rich in fatty acids, particularly ricinoleic acid, which helps lock in moisture and keep hair hydrated. This can be especially beneficial for dry, brittle, or damaged hair.

Bentonite Clay

Bentonite clay acts like a magnet, drawing out impurities, excess oil, and product buildup from the scalp and hair. This can leave your hair feeling refreshed and clean.

Shea Butter

It helps lock in moisture and prevent your hair from drying out, leaving it soft, smooth, and manageable.

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Usage Directions

Ever wonder how to use our Texture Clay? Here are some steps that you can follow:

1

Scoop out a dime-sized amount into your palm.

2

Rub palms together until the product becomes invisible.

3

Apply by running your fingers through blow-dried hair, starting at the roots.

4

Use fingers or a brush to style hair into desired shape.

GUARANTEE

60-Day All-Day-Hold Guarantee
Try the Texture Clay for a full 60 days. If you’re not completely satisfied with how it holds, shapes, and transforms your hair, simply email our team at customercare@forteseries.com for a no-hassle refund—no questions asked.

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Customer Reviews

Based on 271 reviews
85%
(231)
8%
(23)
3%
(7)
1%
(3)
3%
(7)
T
Taha Rochdi
Hair Type: Straight Hair
Age: 25-34 years

The product was very good overall. I really appreciate that it doesn’t have a strong or crazy smell — I can’t stand that in hair products. It did exactly what it’s supposed to do, but it just wasn’t for me personally. I prefer a more natural look for my hair, and this product didn’t quite give me that.

For me, the best hair product I’ve ever used is the hair texture and volume powder. It gives my hair a natural look, adds great volume, and keeps it in place all day long — I absolutely love that. The only small downside is that it can be a bit tricky to rinse out completely after a shower.

J
JEFFREY WONG
Hair Type: Straight Hair
Age: 55 years or older
Great product

Received my hair clay quickly. Is a great product for my Asian straight hair. A small dab worked into my hair will last all night. Very satisfied.

M
Mario Ramos
Hair Type: Curly Hair
Age: 18-24 years
Best product in the market

This product is essential to my everyday routine because this is what makes me feel good about my hair. There is no other product out in the market that comes close to Forte’s quality.

A
Anubhav Arora
Hair Type: Curly Hair
Age: 18-24 years
Textured hair clay

I am live in Portugal I ordered special from there to here Very strong hold i love it

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