





4.9 • 20,704 Reviews
The undisputed, highest hold, hardest working styling clay for men. The all-day-hold, Forte flagship styling clay that stays triumphant through wind, humid weather and workout sessions – the true game-changer for guys with unruly, hard-to-manage hair.
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The most versatile hair product!
In my opinion and experience this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time even working in a HOT warehouse (35° some days, my hair still stays in place!)
Verified Customer
WHAT'S INCLUDED
Performance Dimensions
USAGE DIRECTION
What are the Ingredients
60 Day Money Back Guarantee
Extreme Hold
Texturizing Formula
Gentle Ingredients
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Life’s too short to have boring hair
With this Texture Clay, you can say goodbye to bad hair days for good.
Transform your hair routine
Benefits & Features
BARBER QUALITY INGREDIENTS
Made with Beeswax, Castor Oil, Bentonite Clay, Kaolin, and Shea Butter. Parabens and sulfate-free.
EXTREME HOLD, MATTE FINISH
Achieve and maintain the “fresh out of the barbershop” look all day — No more having your hair “fall flat”
INFUSED WITH ARGAN OIL
Argan Oil treats and nourishes for a fuller, healthier head of hair
EASY WASH OUT
Easily washes out with just warm water and a dab of shampoo. No more gross hair product residue on your pillow!
PLIABLE AND REWORKABLE THROUGHOUT THE DAY
Stay in control — reshape your hairstyle anytime without losing hold or definition.
Adds volume + texture
Instantly boost your hair’s
fullness and depth,
creating a bold, textured
look that stands out
effortlessly.
TEXTURE CLAY
Benefits & Features
BARBER QUALITY INGREDIENTS
EXTREME HOLD, MATTE FINISH
INFUSED WITH ARGAN OIL
EASY WASH OUT
PLIABLE AND REWORKABLE THROUGHOUT THE DAY
ADDS VOLUME + TEXTURE




The pure, active ingredients your hair needs.
How to Use?
Ever wonder how to use our Texture Clay - Extreme Hold? Here are some steps that you can follow:
1
Scoop out a dime-sized amount into your palm.
2
Rub palms together until the product becomes invisible.
3
Apply by running your fingers through blow-dried hair, starting at the roots.
4
Use fingers or a brush to style hair into desired shape
60 day Texture Clay Guarantee
Try our product and experience a fuller, thicker-looking hairstyle. If you don’t love your new look, reach out to our customer care team at: customercare@forteseries.com and receive a no-hassle refund on your order. We will even cover your return shipping cost!
Don't Just Take Our Word For It
"This is a no BS review!"
I don’t typically leave reviews—especially not for men’s grooming products—but I had to make an exception here. I first heard about this product from Alex’s vlog on YouTube, and after hearing his thoughts, I decided to give it a try. I’ve been using it for over two weeks now, and I’m genuinely impressed. I primarily use the textured clay because I love the strong hold it offers, but one thing Alex mentioned about this product really sold me—the ease of application. Compared to the textured clay, which can be a bit stiff and harder to work with, this product is a breeze to apply. It checks all my boxes: it smells great, looks sleek, is easy to apply, and provides the perfect hold for my hair type. It truly feels like a luxury product. Alex...the team at Forte, you guys nailed it. Hope you guys are able to restock soon, as this will be my go-to product moving forward.
“FORTE SERIES- TEXTURE CLAY - The most versatile hair product!- Fine Hair”
I originally used this when it was released about 5 years ago, so have been a Forte user/fan since the beginning.
To satisfy my curiosity, I tried a lot of other hair products out there for comparison - P&P K.Murphy, the list goes on.
In my opinion and experience ( I spent a lot of $ on different products) this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time ( even working in a HOT warehouse ( 35 Degrees Celsius some days, my hair still stays in place!)
Yes, it is a heavy clay, but you have to emulsify! That is key! Generally most types of " adhesives" are heat activated.
Even though I have fine hair, this product suits me. I use in combination with the Hydrating Argan Oil and Sea Salt Spray ( and sometimes the Hair Thickening Spray)
BUY IT, you won't regret it.
“THE GO TO”
I’m not gonna lie, I am picky with my products. I dislike the heavy products that take forever to wash off and this one right… let me tell you something. It’s the best in the market. Not only because of the whole, the price tag, the longevity of it, and the after look, but also the customer service in general. I would have Lisa just this product.
“Love this product!”
This texture clay is amazing. At first I was a little skeptical when I started to dig into the product. Once I massaged it in my hands until it was invisible and applied it to my hair, whoa! It allows me to style my hair without fuss and most importantly it has an extreme hold I generally style my hair in a messy, piecey way and this product does the trick. This is no joke. I no longer use hair spray. I generally wash my hair every 2-3 days and this product holds the entire time.
I do not want to be without this product. It's that good.