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A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A single green leaf against a white background.
A single green leaf against a white background.
A single green leaf against a white background.
A single green leaf against a white background.
A single green leaf against a white background.
A single green leaf against a white background.
Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz | Forte Series

4.9 • 20,704 Reviews

The undisputed, highest hold, hardest working styling clay for men. The all-day-hold, Forte flagship styling clay that stays triumphant through wind, humid weather and workout sessions – the true game-changer for guys with unruly, hard-to-manage hair.

One-time purchase

$24.95

Subscribe and Save

$19.96

60 days Money Back Guarantee

Free Shipping Over $95

The most versatile hair product!

In my opinion and experience this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time even working in a HOT warehouse (35° some days, my hair still stays in place!)

Verified Customer

WHAT'S INCLUDED

Performance Dimensions

USAGE DIRECTION

What are the Ingredients

60 Day Money Back Guarantee

Extreme Hold

Texturizing Formula

Gentle Ingredients

As seen on

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Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
Two animated characters riding motorbikes, surrounded by text with 'Firefly' at the top.Sunset over a tranquil lake with trees and clouds reflected in the water.Logo with the words 'Men's Journal' in bold, black font.'Black logo with text 'FASHIONBEANS' in bold letters.'
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Silver containers labeled 'Chrome Clay' and 'Forte' against a dark background.

Life’s too short to have boring hair

With this Texture Clay, you can say goodbye to bad hair days for good.

Transform your hair routine

Benefits & Features

BARBER QUALITY INGREDIENTS

Made with Beeswax, Castor Oil, Bentonite Clay, Kaolin, and Shea Butter. Parabens and sulfate-free.

EXTREME HOLD, MATTE FINISH

Achieve and maintain the “fresh out of the barbershop” look all day — No more having your hair “fall flat”

INFUSED WITH ARGAN OIL

Argan Oil treats and nourishes for a fuller, healthier head of hair

EASY WASH OUT

Easily washes out with just warm water and a dab of shampoo. No more gross hair product residue on your pillow!

PLIABLE AND REWORKABLE THROUGHOUT THE DAY

Stay in control — reshape your hairstyle anytime without losing hold or definition.

Adds volume + texture

Instantly boost your hair’s
fullness and depth,
creating a bold, textured
look that stands out
effortlessly.

Black container of texture hair clay with a smear of clay beside it.

TEXTURE CLAY

Benefits & Features

American flag with the text 'MADE IN USA' below.Secure checkout icon with a lock symbol.'Easy Returns symbol with a box and circular arrow indicating a return process.'Money back guarantee symbol with a dollar sign and circular arrow.

The pure, active ingredients your hair needs.

Close-up of textured beige surface resembling honeycomb or sponge.

Beeswax

Beeswax contains traces of vitamin A, which helps lock in moisture and keep your hair hydrated. This is especially beneficial for dry or brittle hair.

A glass dropper with golden liquid on a light background.

Castor Oil

Castor oil is rich in fatty acids, particularly ricinoleic acid, which helps lock in moisture and keep hair hydrated. This can be especially beneficial for dry, brittle, or damaged hair.

Lines of white powder, textured on a smooth surface.

Bentonine Clay

Bentonite clay acts like a magnet, drawing out impurities, excess oil, and product buildup from the scalp and hair. This can leave your hair feeling refreshed and clean.

Shea nut on a branch with creamy shea butter exposed.

Shea Butter

It helps lock in moisture and prevent your hair from drying out, leaving it soft, smooth, and manageable.

Person holding a jar of cream with some on their finger.

How to Use?

Ever wonder how to use our Texture Clay - Extreme Hold? Here are some steps that you can follow:

1

Scoop out a dime-sized amount into your palm.

2

Rub palms together until the product becomes invisible.

3

Apply by running your fingers through blow-dried hair, starting at the roots.

4

Use fingers or a brush to style hair into desired shape

60 day Texture Clay Guarantee

Try our product and experience a fuller, thicker-looking hairstyle. If you don’t love your new look, reach out to our customer care team at: customercare@forteseries.com and receive a no-hassle refund on your order. We will even cover your return shipping cost!


Don't Just Take Our Word For It

"This is a no BS review!"

I don’t typically leave reviews—especially not for men’s grooming products—but I had to make an exception here. I first heard about this product from Alex’s vlog on YouTube, and after hearing his thoughts, I decided to give it a try. I’ve been using it for over two weeks now, and I’m genuinely impressed. I primarily use the textured clay because I love the strong hold it offers, but one thing Alex mentioned about this product really sold me—the ease of application. Compared to the textured clay, which can be a bit stiff and harder to work with, this product is a breeze to apply. It checks all my boxes: it smells great, looks sleek, is easy to apply, and provides the perfect hold for my hair type. It truly feels like a luxury product. Alex...the team at Forte, you guys nailed it. Hope you guys are able to restock soon, as this will be my go-to product moving forward.

“FORTE SERIES- TEXTURE CLAY - The most versatile hair product!- Fine Hair”

I originally used this when it was released about 5 years ago, so have been a Forte user/fan since the beginning.

To satisfy my curiosity, I tried a lot of other hair products out there for comparison - P&P K.Murphy, the list goes on.

In my opinion and experience ( I spent a lot of $ on different products) this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time ( even working in a HOT warehouse ( 35 Degrees Celsius some days, my hair still stays in place!)

Yes, it is a heavy clay, but you have to emulsify! That is key! Generally most types of " adhesives" are heat activated.

Even though I have fine hair, this product suits me. I use in combination with the Hydrating Argan Oil and Sea Salt Spray ( and sometimes the Hair Thickening Spray)

BUY IT, you won't regret it.

“THE GO TO”

I’m not gonna lie, I am picky with my products. I dislike the heavy products that take forever to wash off and this one right… let me tell you something. It’s the best in the market. Not only because of the whole, the price tag, the longevity of it, and the after look, but also the customer service in general. I would have Lisa just this product.

“Love this product!”

This texture clay is amazing. At first I was a little skeptical when I started to dig into the product. Once I massaged it in my hands until it was invisible and applied it to my hair, whoa! It allows me to style my hair without fuss and most importantly it has an extreme hold I generally style my hair in a messy, piecey way and this product does the trick. This is no joke. I no longer use hair spray. I generally wash my hair every 2-3 days and this product holds the entire time.
I do not want to be without this product. It's that good.

Customer Reviews

Based on 255 reviews
85%
(216)
8%
(21)
2%
(4)
2%
(4)
4%
(10)
S
Sammy Davis
Hair Type: Fine Hair
Age: 35-44 years
FORTE SERIES- TEXTURE CLAY - The most versatile hair product!- Fine Hair - BUY IT, you won't regr...

I originally used this when it was released about 5 years ago, so have been a Forte user/fan since the beginning.

To satisfy my curiosity, I tried a lot of other hair products out there for comparison - P&P K.Murphy, the list goes on.

In my opinion and experience ( I spent a lot of $ on different products) this is the best hair product available today, a little goes a long way and it lasts the whole day - my hair looks incredible all the time ( even working in a HOT warehouse ( 35 Degrees Celsius some days, my hair still stays in place!)

Yes, it is a heavy clay, but you have to emulsify! That is key! Generally most types of " adhesives" are heat activated.

Even though I have fine hair, this product suits me. I use in combination with the Hydrating Argan Oil and Sea Salt Spray ( and sometimes the Hair Thickening Spray)

BUY IT, you won't regret it.

E
Eric Rodriguez
Hair Type: Straight Hair
Age: 25-34 years
THE GO TO

I’m not gonna lie, I am picky with my products. I dislike the heavy products that take forever to wash off and this one right… let me tell you something. It’s the best in the market. Not only because of the whole, the price tag, the longevity of it, and the after look, but also the customer service in general. I would have Lisa just this product

J
Jay
Hair Type: Thick Hair
Age: 25-34 years
Really wanted to like it

For this price range I really did expect more from this product. The good is it does hold like other clays out there. But that's once you get it spread.
Even after using a blow dryer to soften it up it is still more of a hassle to apply it to my hair.
And lastly, it takes forever to wash out of my hair. It reminds me of my gel days when I needed to really shampoo my hair to get it all out.
I'm a big fan of Alex Costa, but this is not what I expected from his product line. A real shame.

Hi Jay,

We appreciate your honest feedback and are sorry to hear the Texture Clay didn’t meet your expectations. We’ve sent you an email that might help with your concerns, including tips on application and washout. If you still find it’s not the right fit, we’ll be happy to make it right. Feel free to check your inbox and let us know how we can assist!

Best,
Bryan
CS Team

J
Jacob Mendiola
Hair Type: Thick Hair
Age: 25-34 years

Texture Clay - Extreme Hold - Texture & Volume - 2.5 Oz | Forte Series

J
Jason Seneker
Hair Type: Fine Hair
Age: 55 years or older
Pass

Product appears to be frozen.
Hard as a rock..

Hi Jason,

Thank you for bringing this to our attention. We apologize for any inconvenience you may have experienced with our Texture Clay. Sometimes, extreme temperatures during shipping can cause the product to harden. We suggest placing the jar in warm water for a few minutes to soften it up. Alternatively, use a blow dryer to gently warm the surface of the clay, making it easier to scoop and apply. If you're still not satisfied, please reply to the email we sent. We value your feedback and want to make sure you have the best experience with our products. Thank you for choosing Forte Series.

Best,

Bryan
CS Team

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