THE FULL FORTE SET · HAIR, FRAGRANCE AND TOOLS

The Executive Collection

13 products · Hair care, styling, two fragrances and the tools to use them

5.0 (1 review) | 2,636 reviews brand-wide

Includes 6 hair products (Clarifying Shampoo, conditioner, Pomade, Chrome Clay, Texture Powder, Hydrating Argan Oil), 2 fragrances (Protagonist and Antagonist EDP, 100 ml each) and 5 accessories (Refillable Travel Atomizer, Vented Brush, Scalp Massager, Santos Dopp Kit, Pro Dryer). Hair products last 2-4 months each.

Every step of the routine in one box

Two signature fragrances plus a travel atomizer

The Pro Dryer, brush and dopp kit to go with it

ALEX RECOMMENDS

"Life is all about finding your forte.", Alex Costa, founder

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$345.50FREE SHIPPING AT $95

1. Wash with Clarifying Shampoo, then condition. 2. Prep damp hair with Hydrating Argan Oil and blow-dry with the Pro Dryer and Vented Brush. 3. Style with Chrome Clay, Pomade or Texture Powder. 4. Finish with Protagonist or Antagonist, and refill the atomizer for travel.

Hair products (6): 1 x Clarifying Shampoo 237 ml / 8 oz (2-3 months) · 1 x 'Clarifying Conditioner' 237 ml / 8 oz (2-3 months) · 1 x Pomade 85 g / 2.5 oz (3-4 months) · 1 x Chrome Clay 75 ml / 2.5 oz (3-4 months) · 1 x Texture Powder 0.1 oz (2-3 months) · 1 x Hydrating Argan Oil 75 ml / 2.5 oz (2-3 months) Fragrances (2): 1 x Protagonist EDP 100 ml (3-4 months) · 1 x Antagonist EDP 100 ml (3-4 months) Accessories (5): Refillable Travel Atomizer · Vented Brush · Scalp Massager · Santos Dopp Kit · Pro Dryer

Use it for a full 60 days. If your scalp doesn't feel cleaner or your hair doesn't hold a style better, email customercare@forteseries.com and we'll refund you in full — even if the bottle is empty.

No return shipping to pay, and no need to send anything back.

Free shipping on all US orders over $95; $8.95 flat below that. Subscriptions always ship free.

Orders placed before 2pm ET ship the same business day and typically arrive in 3–5 business days. Unopened items can be returned within 30 days of delivery.

Made in the USA

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WHY IT WORKS

4 reasons you'll love The Executive Collection

Everything Forte makes for your hair and your scent, in one order.

1

The whole routine, covered

Shampoo, conditioner, a pre-styler and three stylers: wash, prep and style without buying anything else.

2

Two fragrances, one for any night

Protagonist (sweet and woody) and Antagonist (woody and leathery), 100 ml each, plus a refillable travel atomizer.

3

The tools to match

The Pro Dryer with magnetic concentrator and diffuser, a Vented Brush and a Scalp Massager.

4

Packed to travel

The Santos Dopp Kit is in the box, so the routine travels with you.

BEFORE

AFTER

What you get

13 products laid out: six hair products, two fragrances and five accessories, everything in one Forte set.

IT'S WHAT'S INSIDE THAT COUNTS

What's inside the kit

WASH

Clarifying Shampoo & Conditioner

One 8 oz (237 ml) bottle of each, 2-3 months' supply.

STYLE

Chrome Clay, Pomade, Texture Powder & Hydrating Argan Oil

Strong-hold matte clay, a pomade, instant-volume powder and a pre-styling oil. 2-4 months each.

SCENT

Protagonist & Antagonist EDP + Atomizer

Two 100 ml eau de parfums, sweet and woody or woody and leathery, plus a refillable travel atomizer.

TOOLS

Pro Dryer, Vented Brush, Scalp Massager & Santos Dopp Kit

Dry, shape and carry it all: a foldable dryer with magnetic nozzles, a brush, a massager and a dopp kit.

Forte vs. building it yourself

One order instead of thirteen.

Every step of the routine in one box

Hair care, fragrance and tools that match

One order, one delivery

EXECUTIVE COLLECTION

BUYING SEPARATELY

WHERE IT FITS

Your routine, in order

STEP 1 Clarifying Shampoo

You are here

STEP 2 Hydrating Argan Oil

You are here

STEP 3 Chrome Clay

You are here

HOW TO USE

Wash, prep, style, finish

1Wash with Clarifying Shampoo, then condition.
2Work Hydrating Argan Oil into damp hair and blow-dry with the Pro Dryer and Vented Brush.
3Style with Chrome Clay, Pomade or Texture Powder, then finish with a fragrance.

FROM ALEX

You have untapped potential

Alex Costa started Forte Series to give you the tools to master your image, unlock your full potential and seize every opportunity with confidence. His how-to videos live on the Forte Series YouTube channel.

Alex CostaFounder · 6M+ followers across YouTube and Instagram

REAL PEOPLE, REAL HAIR

Don't take our word for it

Real customers, real routines.

Braden · Straight hair The products are high quality and the fragrance smells amazing.

Braden · Straight hair The hair product holds all day.

Braden · Straight hair When you take out the product it does not pull out your hair.

Customer reviews

5.0

out of 5 · based on 1 review

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Customers say

CUSTOMER PHOTOS

Trever L.

Verified Buyer 06/28/2026

Cream-like Clay that delivers

Fantastic performance from the Forte series again. This clay is notably smoother to scoop and apply than the OG texture clay, but still offers great texture, matte finish and a high hold. It lasts at least 8 hours on a single scoop.

Devin Leonard

Verified Buyer 06/28/2026

Awesome product

My hair type is essentially fine and straight. I have a crew cut at the moment. The Chrome Clay actually works extremely well. It holds my style in place pretty much all day. I don't use a lot of it. I am in Albuquerque NM, so it is really hot — the product is working well and not really being affected by the heat.

Efren

Verified Buyer 06/28/2026

Excellent clay

Feels super buttery, not hard like the texture clay. Not super difficult to remove with water, unlike the texture clay. Excellent hold all day.

Ask us anything

The questions men ask most before buying the full set.

What exactly is in The Executive Collection?

13 products. Hair: Clarifying Shampoo (8 oz), conditioner (8 oz), Pomade, Chrome Clay (2.5 oz), Texture Powder (0.1 oz) and Hydrating Argan Oil (2.5 oz). Fragrance: Protagonist and Antagonist Eau de Parfum, 100 ml each. Accessories: Refillable Travel Atomizer, Vented Brush, Scalp Massager, Santos Dopp Kit and Pro Dryer.

How long do the products last?

The shampoo, conditioner, Texture Powder and Argan Oil are each a 2-3 month supply. The Pomade, Chrome Clay and both fragrances are each a 3-4 month supply.

What do the two fragrances smell like?

Protagonist is sweet and woody. Antagonist is woody and leathery. Both are 100 ml eau de parfums, and the refillable atomizer lets you carry either one.

When will it be back in stock?

We're restocking it as soon as we can. Check back on this page, or email customercare@forteseries.com and we'll let you know when it's available again.

Can I get it on a subscription?

No. The Executive Collection is a one-time purchase. You can subscribe to the hair products on their own pages, and any Forte subscription can be paused, skipped or cancelled any time from your account page.

What if it doesn't work for me?

Every order has a 60-day money-back guarantee. Email customercare@forteseries.com and we'll refund you.

PAIRS WELL WITH

What customers use it with

Chrome Clay

Refill · $24.60

Clarifying Shampoo

Step 1 · $21.95

Hydrating Argan Oil

Pre-styler · $22.95

Protagonist Eau De Parfum

Sweet and woody · $119.95

The Executive Collection

Subscribe & Save · $21.56

The Executive Collection

4 reasons you'll love The Executive Collection

The whole routine, covered

Two fragrances, one for any night

The tools to match

Packed to travel

What you get

What's inside the kit

Clarifying Shampoo & Conditioner

Chrome Clay, Pomade, Texture Powder & Hydrating Argan Oil

Protagonist & Antagonist EDP + Atomizer

Pro Dryer, Vented Brush, Scalp Massager & Santos Dopp Kit

Forte vs. building it yourself

EXECUTIVE COLLECTION

BUYING SEPARATELY

Your routine, in order

Wash, prep, style, finish

You have untapped potential

Don't take our word for it

Customer reviews

Customers say

CUSTOMER PHOTOS

Cream-like Clay that delivers

Awesome product

Excellent clay

Customer Reviews

Ask us anything

What customers use it with

Chrome Clay

Clarifying Shampoo

Hydrating Argan Oil

Protagonist Eau De Parfum

START HERE