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IF YOU HAVEN'T DISCOVERED THE RIGHT GROOMING ROUTINE YET...
YOU HAVE UNTAPPED POTENTIAL
FORTE SERIES IS HERE TO HELP YOU UNCOVER IT
Get To Know Our Founder's Vision
HEY! I'M ALEX COSTA
As men, we often grow up without learning the right grooming routine, finding the right hairstyle for our face shape, or how to put our best features forward.
We miss out on countless opportunities to look good and feel our best. A simple improvement to our hairstyle can be the small change that makes the BIG difference
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Let customers speak for us
from 1804 reviewsThe smell is stunning and long lasting, an extremely unique fragrance
Still figuring out how much "clay" to use every time. But Its good. Really good.
Definitely the best clay to use on the market. I can't go a day without using it. I did a step by step on how I use it for my Youtube channal. Keep making amazing products Forte
Texture Clay | Extreme Hold - 2.5 Oz
Hair Thickening Spray - 4 Oz
Gives good hold (but not too much - important to note since I think many pomades are a bit too sticky), a healthy but not greasy shine, and a surprising amount of texture for a pomade. The scent is subtle but great too. If you're looking for a classic slickback or any black-tie event, this is your go-to in the Forte line. My favorite pomade around!
Delivers on volume, hold and lightweight feel, and smells great to boot. This gives unexpectedly great texture for a cream, and it leaves the hair touchably soft while still giving good hold. It should work for any hair type too, just add more until you get the hold you need.
This a premium quality product! I just got mine yesterday and from the materials, texture and overall design is very luxurious and top quality.
So much design and testing must have gone into this!
I got my Antagonist yesterday and absolutely love the smell! To me it’s a dark fall/winter cologne that is a woody and refreshing smell with a hint of pine.
The packaging and bottle is aesthetically
Pleasing and very high quality.
Can’t wait to buy protagonist and other colognes in the future!
Both the shampoo and conditioner are high grade products, comparable to other brands that cost $30+ a bottle, so you're getting an even better deal with this set. The shampoo smells nice and cleans out any hair product or oilyness in one rinse, and the conditioner is super hydrating, with loads of amino acids and conditioning agents. The tea tree and minty smell is also great. Forte knocked this combo out of the park.
I will recommend this product, my son uses this every day!
Best hair clay ever real game changer love everything about it!
The OG and still the best Forte product in my opinion, this gives hold comparable to hair spray or gel without the annoying crunch, all while remaining movable but controlled and textured. I have tried a handful of other heavy clays, and none gave the same level of hold, volume and
piecey texture that Forte's Texture Clay does. I have even worn on this on some of the world's fastest, tallest coasters and my hair barely moved. Absolutely fantastic product!
I bought these colognes as soon as Alex announced them, though I was initially skeptical about purchasing a fragrance I couldn’t smell or test beforehand. The shipping was incredibly fast, and the colognes arrived securely packaged with bubble wrap and their corresponding boxes—amazing job on the packaging! The packaging and bottles feel very premium, and you can really appreciate the attention to detail in these colognes.
As soon as I opened them, I tried *Protagonist* first, since its scent is familiar from his hair products. It smells AMAZING like stepping out of a barbershop with a fresh cut, where the barber has applied hair products and a touch of alcohol. The longevity is impressive; I applied it to the back of my hand around 9 a.m., went about my day (including washing dishes and completing several tasks), and it’s still going strong!
Now onto Antagonist, my personal favorite of the two. This cologne exceeded all my expectations! Coming from a fragrance enthusiast who owns scents from Dior, Tom Ford, Louis Vuitton, and even niche brands, Antagonist stands out as something entirely unique. It’s not like anything you’d find at typical retailers like Macy’s or Sephora. The scent is incredibly clean, with notes of passion fruit, sandalwood, and amberwood blending beautifully to create an amazing fragrance.
The free travel spray included was such an amazing gift! It feels premium in the hand, with a nice weight that makes it feel luxurious and well-crafted.
I only sprayed them to test their performance and see how they smelled on my skin, but even just walking around the house, my family couldn’t stop asking what I was wearing. They loved both scents but were especially amazed by Antagonist.
Hands down, this is my favorite cologne right now. Alex, outstanding work on these fragrances—I can’t wait to see what you create next!